West Bromwich to welcome store opening with a pharmacy, Beauty Services, luxury fragrances and exclusive brands

Superdrug has opened its doors to a brand-new store on Monday 12th February in New Square Shopping Centre, creating 35 new jobs in the new 8,000sq. ft store and offering customers access to the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances.  

Customers can choose from a wide range of health and beauty products such as Superdrug’s own-brand cosmetics range Studio London, as well as other best-selling ranges. Offering a competitive array of exclusive beauty and personal care brands, beauty enthusiasts can access beauty and personal care brands including the likes of Relove by Revolution and MUA, as well as trending brands including Morphe 2 and Avon. Shoppers can also find their go-to scent at the store’s new fragrance counter, boasting exciting and purse-friendly promotions on perfume and aftershave by premium brands.

The store will also feature its very own Beauty Studio area where customers can access professional treatments at affordable prices. Within Beauty Studio, customers will have access to eyebrow, piercing and nail services. The store will also have a pharmacy offering the new NHS Pharmacy First services as well as access to health advice.   

Shoppers will also have the chance to sign up to Superdrug’s Health & Beautycard to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats and the option to pay with points. 

Nigel Duxbury, Property Director at Superdrug, said “We are delighted to share the news of a new store in West Bromwich, allowing us to continue growing the presence of Superdrug in the West Midlands. We are confident that local customers will love and welcome the new store as it offers a wide range of popular health and beauty brands, a luxury fragrance counter, a nurse clinic, and a professional Beauty Studio.” 

Jackie Clay, Centre Manager for New Square Shopping Centre comments, “With its winning blend of beauty, health and fragrance, Superdrug is a perfect complement to the existing mix of fashion and lifestyle brands on offer at New Square.  We’re so excited for them to open and know that the new store will go down a storm with our customers.” 


Share this story

February 2024 issue

2023 A1 Buyers Guide