Bath & Body works signs at Redical’s Merry Hill

Merry Hill, owned and operated by Redical, has announced the signing of internationally recognised body care and home fragrance retailer, Bath & Body Works. This addition will further extend the destination’s flourishing health and beauty category, whilst serving the high demand of the centre’s strong catchment.

Set to open in a 1,270 sq ft space, this opening will mark Bath & Body Works’ first standalone store at Merry Hill, complementing its existing concession within NEXT and bolstering the destination’s extensive health and beauty offer, joining established brands. The American retailer will deliver a distinctive offer of fragrance-led body care, indulgent home scents, gifting and seasonal collections.

As the brand continues to expand its UK retail footprint, Merry Hill represents a key strategic location in this growth strategy. Bath & Body Works will benefit from the destination’s position as one of the UK’s leading super-regional destinations, attracting nearly 15 million visitors annually. Its strong reputation as the go-to destination for the West Midlands and wider catchment makes Merry Hill an important platform in reaching new customers across the region.

Alistair Winning, Leasing Manager for Redical, commented: “The addition of a standalone Bath & Body Works to Merry Hill is a strong endorsement of both the desirability of the destination and its continued relevance as the go-to destination for the West Midlands and the surrounding catchment. Health and beauty remains a key category for our visitors, and one in which we continue to see strong performance. Bath & Body Works’ distinctive, desirable products and loyal customer base will further strengthen this already successful category, giving our customers even more reason to visit Merry Hill.”

A representative from Bath & Body Works, added: “Following the success of our concession within NEXT, there was no question that opening a standalone Bath & Body Works store is a natural next step for the brand. We look forward to bringing an even broader range of our distinctive products to the centre, and know our fragrance-led body care, indulgent home scents, and seasonal collections will be well received by Merry Hill’s engaged visitor base.”

JLL and Time Retail Partners represented Redical. Bath & Body Works represented themselves.