Archive for the ‘Latest News’ Category

New Blood Donor Centre opens in Shepherd’s Bush

February 26th, 2021 | Latest News | 0 Comments

First-time and regular blood donors are being urged to make appointments at the new Blood Donor Centre opened this week (Monday 22 February) at Westfield London Shopping Centre, Shepherd’s Bush, London W12 7GF.

The new premises, containing six beds, are on the first floor between M&S and The Village.  The centre will book around 170 appointments per day.

NHS Blood and Transplant (NHSBT) Regional Donor Marketing Operations Manager Daniel Clarke said:

“We already have a good number of loyal donors in the city, but we know there is the potential to attract more. Westfield is the largest retail destination in Europe and by placing our new Shepherd’s Bush Donor Centre in it we hope to collect even more lifesaving donations in London.”

It’s important to continue to give blood during the Coronavirus pandemic – a positive act we can still perform that makes a big contribution.  During lockdown, donating blood is permitted as essential travel for a medical need, and extra safety measures have been put in place. Daniel said:

“Safety at collection centres is our number one priority. We’re spacing donors out and doing extra cleaning. Our staff are wearing masks and we’re triaging everyone, which includes a temperature check so only people with no risk factors can enter the donation area. We are also asking donors to wear their own face coverings to protect other donors and our staff.”

The new centre needs to collect over 19,400 donations each year to meet hospital demand. Each donor has the potential to save or improve up to three lives with every donation.

Katie Wyle, General Manager Westfield London said:

“Westfield London is delighted to provide space to NHSBT where volunteers can donate blood via bookable appointments. The vital service will hugely benefit the local community to help save lives. I’m very proud of our onsite team who has worked hard to support the delivery of the new Blood Donor Centre which launched to the public this week. This follows the successful partnership we have established with the NHS and NHSBT to open a COVID Vaccination Centre and Plasma Donor Centre at Westfield Stratford City as well as the Hammersmith & Fulham Rapid Flow Testing Centre at Westfield London”.

There is an urgent shortage of donors from Black, Asian and Minority Ethnic (BAME) backgrounds, whose blood is particularly needed for conditions requiring long term transfusion programmes, such as Sickle Cell Disease and Thalassemia. Patients with these conditions need blood as matched as possible, and the best way to get this match is blood of a similar ethnic background.

NHSBT Events and Outreach Ambassador and postgraduate student Mary Adeturinmo has Sickle Cell Disease and receives up to 10 units of blood a month to manage her condition. Her health challenges include regular hospital admissions, chronic pain and three eye surgeries because of the disease. Mary said:

I have been undergoing blood exchange for the past five years. It relieves major Sickle Cell crises and helps me to maintain my normal life. As an example, recently I became unable to walk, and at that point I knew that I needed blood exchange soon. I had the treatment, and it gave me back my mobility.”

We need people from all communities to give blood to make sure the right blood is available for everyone. At present we have around 43,000 donors from a BAME background – just under 6 per cent of all active donors.

Book an appointment to give blood at  the new Shepherd’s Bush centre by calling 0300 123 23 23 or visit


Continued strong performance during Q4 for Pets at Home resulting in upgrade to full-year outlook

February 26th, 2021 | Latest News | 0 Comments

Pets at Home Group Plc, a UK pet care business, is pleased to provide an update on trading during the fourth quarter of our current financial year.

In their trading update on 8 January 2021, the guidance for full-year profit out-turn reflected a number of ongoing uncertainties over the near-term outlook, including renewed challenges from higher Covid infection rates and restrictions on a national level, as well as potential supply disruption relating to the UK’s exit from the European Union.

Notwithstanding this challenging external environment, Pets at Home’s performance over the last eight weeks has been ahead of expectations, with continued strong and broad-based growth across all channels and categories.

Accordingly, based on trading year to date, the company now anticipates full-year underlying pre-tax profit, including the previously announced repayment of business rates relief of £28.9m, to be approximately £85m, which is ahead of our previous guidance of at least £77m1.

While recent positive progress around vaccinations for Covid-19 reduces the level of uncertainty ahead, their priority remains safeguarding the health, safety and wellbeing of all of their colleagues, partners and customers.

The Group will announce its FY21 Preliminary results on Thursday, 27 May 2021.

Earthly Matters, a Zero Waste Refill Shop Opens in Carnaby’s Newburgh Street

February 26th, 2021 | Latest News | 0 Comments

Shaftesbury is delighted to announce the opening of Earthly Matters, a new zero waste refill shop located at 5 Newburgh Street in London’s Carnaby. The first of its kind in the neighbourhood, Earthly Matters opens its 844 sq ft space with an extensive range of organic, allergen-free and environmentally friendly products including fresh and dried groceries, health supplements and toiletries. Foods such as nuts, grains, and breakfast cereals are available to purchase alongside immune boosting vitamins, vegan proteins, and nutritional powders.

Shoppers are encouraged to bring empty containers to fill and refill as a means of cutting down on single use plastics. There is also an option to purchase reusable glass jars or use paper bags to fill up with supplies.

Samantha Bain-Mollison, Retail Director at Shaftesbury says: “We are delighted that Earthly Matters, a zero waste refill shop selling an extensive range of organic, environmentally friendly and allergen-free products including foods, supplements and toiletries has chosen Carnaby to open their store. The brand brings a unique product offering to the area and builds on the sustainable initiatives in Carnaby, it is a great fit for the Newburgh Quarter and the Soho community”.

Founder of Earthly Matters Audrey Kelly says: ‘We are really excited to open Earthly Matters in this exciting and vibrant location. We are a small independent business providing eco-friendly refillable products with a friendly customer environment.’

Earthly Matters will join the line up of retailers in Carnaby, many of whom are already paving the way for more sustainable shopping practices. Fashion brands Wax London and Timberland are prime examples of sustainable clothing labels in the area. Neighbouring Kingly Court is home to a water refilling station which since its launch in 2018 has already replaced over 45,000 plastic bottles, and the area has a Blue Turtle scheme to promote sustainable bars, restaurants and cafes.

Half of shoppers believe QR codes are ‘the future of shopping’, research shows

February 26th, 2021 | Latest News | 0 Comments

New research shows that half (50%) of shoppers call QR codes ‘the future of shopping’, despite their relative scarcity pre-pandemic.

The study, conducted in January 2021 by retail innovation agency Outform, covers a representative sample of 2,000 global respondents, and delves into how coronavirus has changed shoppers’ habits and attitudes.

The humble QR code has come up trumps during this period, with 40% of people saying the presence of QR functionality will incentivise them to shop. This call to action is even higher for 25-34 year-olds, with five in ten (48%) feeling this way inclined.

While the link between QR codes and purchase is in no way concrete, it’s certainly stronger than one would expect. Four in ten (40%) shoppers also believe that a QR-enabled experience would actually increase the chances of them completing a purchase, and 38% are more likely to actively shop somewhere with QR functionality.

The safety concerns surrounding retail under the pandemic have also played a large role in QR codes’ rising popularity, and it’s something younger shoppers are taking seriously. 57% of 18-34 year-olds say QR codes make their shopping experience safer, compared to 40% of those aged over 55: a demographic which is arguably more at-risk.

Their commonplace use over the past year has acclimated users to QR codes in terms of data security, too, with 57% feeling completely comfortable scanning without hesitation when in-store. This is most likely due to the recent appreciation of just how useful QR codes can be from a shopper perspective, with 54% of people saying QR codes enable them to further explore features and benefits of products in-store.

Simon Hathaway, MD EMEA at Outform, says: “The QR code’s popularity in Asia has never been matched in the West, which by and large has written it off as a retail tool. But the global pandemic has proven just how resilient this piece of tech is, and not just for retail, but for all manner of industries.

“Its propensity to create a digital handshake (in its broader sense of using tech to connect customers with brands and stores), and to do so safely and as conveniently as possible, isn’t exclusive to the pandemic. The QR code has finally clicked with people, and the fact that half of our respondents believe it’s ‘the future of shopping’ is testament to that.”

The research was undertaken in partnership with Relish. A total of 2,000 people were surveyed across the UK, US, Germany and the Netherlands in January 2021.

Camden’s Buck Street Market Continues to Grow with Debut Signing of Bad Vegan

February 26th, 2021 | Latest News | 0 Comments

LabTech, owner of Camden Market, has announced the signing of plant-based restaurant Bad Vegan for its first-ever site at Buck Street Market.

Bad Vegan was born from a lockdown conversation between experienced brand creator Mark Emms and chef Tom Kerridge, who have since co-founded the business. The new food brand focuses on providing a fundamentally vegan menu, as part of its mission to introduce more people to plant-based food. However, unlike most vegan establishments, it also offers non-vegan toppings and sides, to cater to people who want to consume more plant-based food but follow a non-vegan diet, with strict kitchen protocols in place to ensure no cross-contamination.

The revolutionary fast-food restaurant has taken two of Buck Street Market’s shipping containers, covering 415 sq ft on the top floor of the eco-conscious food and retail destination. Set to launch in the summer, the Bad Vegan menu will offer a range of innovative vegan ‘hero’ dishes, alongside vegan shakes and unique partnership beers with the iconic Camden Town Brewery.

Commenting on the opening, Maggie Milosavljevic, LabTech’s Commercial Director, said: “At the very heart of Buck Street Market’s ethos is sustainability, and Bad Vegan complements this perfectly, with a menu offer focused on veganism and a mission statement to have more people eating more plant-based food. This is the ideal location to nurture this brand and this idea, and we are confident Bad Vegan will attract vegan and non-vegan fans alike.”

Mark Emms, Founder of Bad Vegan, added: “Our principles are simple – we want to encourage people to make small changes to their diet, incorporating more plant-based food. We know that a growing number of consumers want to commit to this, but a purely vegan diet isn’t for everyone, so by adding a small amount of non-vegan elements our food retains familiarity whilst being predominantly vegan. Buck Street Market, and Camden generally, embraces sustainability like no other destination, so this is the perfect place to build the Bad Vegan brand.”

When Buck Street Market is able to fully re-open, it will maintain its commitment to both safe and sustainable practices and processes, including emphasis on recycling and the zero-single-use plastic policy on-site. A one-way system, floor markers for social distancing, and hand sanitizer stations will remain in operation, and Bad Vegan, like all businesses, will adhere to government guidelines on social distancing and cleaning.

LabTech acted on behalf of Buck Street Market, Bad Vegan dealt direct.

Sainsbury’s unveils new brand slogan as it is named Principal Supermarket Partner of COP26

February 26th, 2021 | Latest News | 0 Comments

  • Sainsbury’s believes good food should be accessible to everyone and ‘Helping Everyone Eat Better’ will be the key focus for the brand in the future.
  • The supermarket will support delivery of momentous COP26 summit in Glasgow this November as Principal Supermarket Partner
  • As a UK retailer with an international supply chain, Sainsbury’s will collaborate at the event with world leaders, climate experts and businesses who are at the centre of decision making
  • Announcement follows Sainsbury’s recent commitment to follow Science Based Targets to reduce Scopes 1, 2 and 3 carbon emissions, working closely with the Carbon Trust
  • For more information on Sainsbury’s Net Zero commitments, read here:

Sainsbury’s will take a leading role in helping shoppers improve their diets while helping to reduce their impact on the environment one plate at a time. In late spring, the retailer will retire its ‘Live Well for Less’ brand motto and launch its new mission, focusing on ‘Helping Everyone Eat Better’ and will share more with its colleagues and customers on what this means for them in the coming months.  The retailer has also been announced as the Principal Supermarket Partner for the United Nation’s international climate change conference, COP26, taking place in Glasgow in November.

Offering customers quality food at affordable prices has been at the heart of Sainsbury’s for over 150 years and this will still be key. The new strapline aims to highlight how delicious food can also be healthy, sustainable and affordable.

Rooted in the belief that everyone deserves to eat well and the cost of healthy food shouldn’t be a barrier to this, Sainsbury’s has recently taken steps to make good, quality food accessible for all. The retailer recently price matched own brand and branded products to Aldi, focussing on meat, chicken and fresh fruit and vegetables.  The supermarket has also topped up Healthy Start vouchers by £2, redeemable against fresh and frozen fruit and vegetables, which could help more than half a million people in need have access to nutritious food.

As part of its pledge to reach Net Zero by 2040 in its own operations, Sainsbury’s also committed to develop and deliver healthy and sustainable diets for all and will report on progress twice a year. On 17th June, Sainsbury’s will host its inaugural ESG day for investors, demonstrating that helping everyone eat better is imperative to its business strategy and long-term success.

Taking its commitment to tackling climate change even further, the retailer will play an integral part in critical collaborative work between global leaders, climate experts and businesses at COP26 this year. Sainsbury’s recognises that an issue of this magnitude can’t be solved on its own but as a business of 172,000 colleagues, serving millions of customers every week, with access to a global supplier network, together we can be force for change.

At COP26, experts from across the business will host and participate in events and talks showcasing the leadership and innovation which has allowed Sainsbury’s to reduce its carbon footprint by 42% in the past sixteen years, despite growing as a business by 46%.  The retailer’s commitment to cutting its emissions has seen Sainsbury’s recognised a as climate change leader and is the only supermarket globally to be awarded the highest rating by the CDP for seven consecutive years.

Sainsbury’s recognises that it not only has a responsibility to its colleagues and the communities it serves in the UK but also as a global citizen, to reduce the impact the business has on the environment. The retailer has been working hard to reduce its emissions and is now pushing beyond operational initiatives in refrigeration and lighting, such as LED technology and installing its one millionth aerofoil fridge, by setting an absolute target* to reduce its Scope 3 Greenhouse Gas emissions by 30% by 2030.  The target includes reducing emissions from purchased goods and services sold, upstream transport and distribution and the direct use of sold products. Sainsbury’s will work closely with its vast global supplier base to develop and then meet their own targets.

This builds on the retailer’s wider goals, announced in January 2020 to achieve net zero by 2040 in its own operations, investing £1 billion over twenty years to achieve this. As part of its commitment, the supermarket has outlined key pillars of focus in addition to carbon reduction targets, including healthy and sustainable diets, recycling, driving towards water neutral, reducing food waste and plastic packaging and working to be net positive for biodiversity.

Guided by science, the summit will focus on how the world can invest in a green recovery which creates sustainable jobs and addresses the urgent and linked challenges of public health, climate change, and biodiversity loss.

Simon Roberts, CEO at Sainsbury’s, said: “We believe that everyone wants to play their part and reduce their impact on the planet – and that we can help shoppers find simple ways to make delicious, great value food healthier and more environmentally friendly, one plate at a time.

“We have long recognised our responsibility to protect the environment and I’m extremely proud that we continue to lead the charge. Tackling climate change requires transformational thinking across industry and government and a willingness to collaborate globally. We are delighted to partner with COP26 and hope that it inspires our colleagues, customers and other businesses to rally together to protect and restore our planet for future generations to come.”

COP26 President Alok Sharma said: “Businesses have a key role to play in helping us build back greener and Sainsbury’s has shown strong leadership by making a clear commitment to combating climate change through science based measures, as well as reducing plastic packaging and empowering consumers to make more sustainable choices. I am delighted to welcome them as a Principal Partner for COP26.”

*For more information about Sainsbury’s absolute Scope 3 emissions target see here

Waitrose helps fight hunger with new trial that delivers surplus food to vulnerable households

February 26th, 2021 | Latest News | 0 Comments


  • Waitrose galvanises its suppliers to help divert over five million surplus apples, carrots, mushrooms, sprouts and more from its farms to food charity FareShare
  • This will aim to provide over one million meals for vulnerable households struggling to put food on the table through lockdown
  • Waitrose calls for the food retail sector to stand united in tackling food poverty and pledges to eliminate all avoidable on-farm food waste

Waitrose has teamed up with some of its biggest suppliers* and food distribution organisation FareShare in a new trial that will redirect surplus farm food** to families in need – the next phase of its Give A Little Love Campaign.

From 1 March through to 30 June, Waitrose will be providing funds to FareShare to contribute to the distribution of surplus food from its farms, taking away all handling costs from farmers and helping them to maximise the number of donations they can make. This includes diverting food surplus directly from Waitrose’s own farm on the Leckford Estate***.

In total, over five million surplus apples, cucumbers, crooked carrots, mushrooms, peppers, sweet baby sprouts and tomatoes will be redirected – aiming to create more than one million meals for vulnerable families across the UK.

In addition, with low levels of food surplus across protein food types and FareShare identifying this as an area where more supply is urgently needed, Waitrose has also purchased and will provide one million British eggs (donated by Stonegate) and almost 22 tonnes of British beef**** (donated by Dovecote Park) to support vulnerable families.

The trial follows reports from Child Poverty Action Group that 80 per cent of low-income families in the UK are financially worse off as a result of the Covid pandemic***** – with many struggling to put food on the table during lockdown.

James Bailey, Executive Director of Waitrose, comments: “We’ve all been inspired by the brilliant work Marcus Rashford has been doing, and we believe there is now a real opportunity for the industry to stand united and help tackle food poverty right from the farm.

“While farm surplus is put to good use, we must do everything in our power to divert any edible food we can to families that need them during this pandemic. As the only supermarket to own and run its own farm, we know how much pressure farmers are under to keep the nation fed, so it’s vital this burden and cost does not rest on their shoulders. This is why we will be funding all handling costs until the end of June to get food on the plates of those that need it most. This is just the start and we hope this will lead to us achieving our goal to one day eradicate all avoidable and edible farm waste.”

Lindsay Boswell, CEO of FareShare, comments: “This is a significant moment in our battle against food waste and hunger in the UK. Working with Waitrose farms and suppliers offers FareShare a fantastic opportunity to access food that would otherwise end up going to waste, at a time when millions of people are going hungry across the UK.

“FareShare has pioneered smaller projects with farmers, growers and producers to stop food waste through our Surplus with Purpose scheme, but far more still needs to be done, and the involvement of Waitrose in tackling food waste is a major step forward.”

Environment Secretary, George Eustice, said: “Food waste is one of the most significant environmental challenges that we face. I commend Waitrose, their suppliers and farmers who are working to help divert food to FareShare.

“As we emerge from a difficult winter, it is vital that we minimise on-farm food waste and ensure that surplus food is diverted to those who need it. This project will make a real difference to lives across the country, and I hope that others in the food supply chain will take similar action.”

The support is part of the John Lewis Partnership’s Give a Little Love campaign which aims to make a lasting difference to some of those hit hardest during the last year.

Since the pandemic started, FareShare has had to double the amount of food it distributes to meet the rising demand. Home-Start continues to see families facing isolation and struggling to provide basic needs such as food, heating and clothing.

The Give a Little Love campaign has already raised over £3million for long term charity partners FareShare, Home-Start and local community groups, with a further £2million pledged last month. Waitrose and John Lewis aim to support struggling families impacted by the pandemic with a raft of initiatives designed to provide nutrition, warmth and comfort. The Partnership will extend its support by pooling the expertise and passion of Partners, resources, networks and time to meet the specific needs of the most vulnerable in society.

Learn more about how Waitrose is reducing food waste HERE.

*Waitrose suppliers involved in this activity include Worldwide Fruit, Staples, Produce World, Dovecote Park and Stonegate. Initially, Waitrose and its suppliers will donate:

One million (160 tonnes/ 14,000 cases of) British apples (via Worldwide Fruit)

Three million (15 tonnes of) sweet and succulent baby British sprouts (via Staples)

81,000 (9 tonnes of) British carrots and other root vegetables (via Produce World)

200,000 (five tonnes of) mushrooms (via Waitrose’s farm on the Leckford Estate)

Funding will also be provided to purchase:

1 million British eggs (via Stonegate)

22 tonnes of British beef (via Dovecote Park)

**The food being redirected is typically considered as surplus due to falling outside of standard industry specifications. Rather than being used for alternative means, such as anaerobic digestion (for fuel) it is being redistributed to families that need them during this critical time.

***Waitrose has farmed on the Leckford Estate for over 90 years and is the only remaining supermarket in the UK to have its own farm. Similarly, it is the only supermarket to sell produce that has been grown, picked and packed directly from its own farm – including mushrooms, apples, pears, cider, sparkling wine, apple juice and flour.

****Equivalent of 52,620 meals.

*****Reference HERE.

Rapid social commerce growth driven by user-generated content, own-brand labels and product sampling

February 25th, 2021 | Latest News | 0 Comments

New report from Bazaarvoice highlights how meeting consumer expectations and demands via multiple retail channels is critical to success during and after the pandemic

Bazaarvoice, Inc., a provider of product reviews and user-generated content (UGC) solutions, has released its annual Shopper Experience Index.

The global report explores how consumer shopping preferences and behaviour are rapidly evolving (largely due to the effects of COVID-19), and how businesses should adapt to these trends. Key findings for the United Kingdom include:

Digital shopping isn’t replacing brick-and-mortar, but it is surpassing it. Most shoppers want a mix: At present, 60% of respondents globally have adjusted how often they shop in-store. In the UK specifically, 31% of shoppers have reduced their in-store trips, 18% are only going in for essentials, and 21% are not shopping in-store at all right now.

This has driven growth in digital shopping and the Bazaarvoice Network of over 11,500 brands and retailers has seen online orders increase 39% year-over-year in 2020 globally. However, some shoppers aren’t willing to give up brick and mortar shopping just yet; 45% of UK respondents would still prefer to go in person if they could only choose one method of shopping for the next year (rising to nearly 54% globally).

Social commerce has gone mainstream: Almost a quarter (23%) of UK shoppers now use social media to discover new products to buy. With the ability to shop on mobile at home, it’s no surprise that over 1 in 3 global shoppers have made a purchase on social media in the past year. When broken down by age, that number climbs to 43% of 18-24-year-olds and 47% of 25-34-year-olds. Purchasing directly through social media is more popular in the UK (33%) compared to other European countries, such as France (28%) or Germany (30%).

As this trend is only set to increase, there’s opportunity for brands to utilise what customers share about their brand on social media across other marketing channels. When shopping on a brand or retailer’s website, well over a third (37%) of UK shoppers won’t purchase if there isn’t UGC available – such as reviews and photos – on the product page they’re on. Equally, nearly half (48%) look on product pages specifically for customer photos, followed by other websites where the product is sold (37%) and search engines (35%).

Product sampling is helping to replace the in-store experience: 44% of UK respondents say shopping at a brick-and-mortar store is how they feel most connected to the brands they love, and almost half (47%) say what they value most about an in-store shopping experience is the ability to touch, see, and try on products. With non-essential retail stores still closed in the UK, brands need to meet customers where they are – at home. Product sampling is the perfect solution. When asked, 87% of UK respondents like the idea of receiving free samples, while over half (51%) are willing to write a review of the free products they’ve received, and 28% say they’ll even post on social media.

In a survey of the Influenster community of members who have received a sampling box from Bazaarvoice, 63% say they’ve purchased the products they sampled again, and of those who had purchased, 97% purchased at least one additional product from the brand because they loved the first product so much. Shoppers appreciate sampling because it gives them the in-store experience of physically interacting with a product that they crave, but from the safety of their own home.

Own-labels are becoming preferred by shoppers: In the past year, almost half (49%) of UK shoppers have made an own-label purchase. The top reason for doing so was liking the product (50%), followed by the product being cheaper (49%). Grocery is the most popular vertical that shoppers will buy own-label (48%), followed by home goods (37%) and beauty (36%).

While 41% of shoppers intentionally purchase own-label products, demand has also been driven by product availability – almost two thirds (63%) of UK shoppers reported product shortages during the pandemic. With opportunity for retailers to win new customers through own-labels, retailers must ensure that UGC is available for these products to give consumers confidence to choose them.

“The pandemic has accelerated shopping trends that were already in motion at the start of last year,” said Ed Hill, SVP EMEA at Bazaarvoice. “More UK shoppers are turning to e-commerce than ever before but shoppers still value the ability to touch and feel products which is typically difficult to replicate online.”

Hill concludes, “Brands and retailers can use rich, visual content online to create experiences where shoppers feel they truly trust and understand the product they are buying. Customer videos, images and reviews are one of the most effective ways to achieve this. Enhancing the online experience with authentic user generated content means other shoppers have the confidence to buy.”


The report is based on data from over 11,500 brand and retailer websites in the Bazaarvoice Network, Bazaarvoice’s Influenster community of more than six million members, and a global survey of more than 6,000 consumers.

To view the global report, visit The Shopper Experience Index.

Etsy Pledges Net Zero Carbon Emissions by 2030

February 25th, 2021 | Latest News | 0 Comments

  • Etsy commits to becoming Net Zero within the next decade
  • The company will target absolute reductions in scope 1, 2 and 3 greenhouse gas emissions
  • Reductions will include office operations, purchased energy and seller activities like shipping and packaging

Etsy has announced its ambitions to reach Net Zero carbon emissions by 2030.

The ecommerce marketplace’s reduction objectives will cast the widest net possible to ensure it is reducing both direct and indirect carbon impacts. This is why it will be addressing not only Scope 1 and 2 emissions, including office operations and purchased energy, but also Scope 3 emissions, which can include seller activities like shipping and packaging.

The reduction objectives will follow the protocol of the Science Based Targets Initiative*, and will include a 50% absolute reduction in Scope 1 and 2 greenhouse gas emissions** and a 13.5% absolute reduction in Scope 3 greenhouse gas emissions.

Efforts to reach this ambitious goal will touch every corner of the Etsy business and require buy-in from teams and partners around the globe. Alongside the many actions it is already taking to lessen its carbon footprint, Etsy will be increasing its focus on a sustainable supply chain, furthering its advocacy for the decarbonization of the logistics and transportation sector, and examining opportunities for cleaner fulfilment.

Josh Silverman, CEO at Etsy said: “Climate change remains an ever-present threat to our environment and humanity, and we are bound and determined to do everything within our power to not only offset, but to reduce our overall carbon footprint.

“Etsy’s trailblazing integrated reporting model enables us to share impact updates alongside our financial results, reflecting our strong belief that our performance and impact are inextricably linked. As always, we’re committed to holding ourselves accountable and maintaining transparency as we push toward a net zero 2030.”

The announcement follows a long run of ambitious goals from the business to manage its ecological footprint. In recent years, these include powering the Etsy marketplace with 100% renewable electricity and running zero waste operations globally. The marketplace became the first ecommerce company to offset carbon emissions from shipping in early 2019.

Further information on Etsy’s Net Zero commitments can be viewed here.

*Science Based Targets Initiative validation is pending 

**Etsy’s Scope 1 and 2 reduction targets are 1.5 degree C-aligned

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