British fashion label AllSaints has joined the line-up at leading retail and leisure destination Silverburn, representing a fashion coup for the centre which has secured a raft of new names in recent months. 

Opening on Friday 19th April, AllSaints, a brand synonymous with edgy and distinctive fashion, joins premium names already in situ at Silverburn including Flannels, Rituals and The White Company. The addition of the new brands helped drive Silverburn’s footfall to over 15 million for the first time last year, testament to the calibre of its offer. 

Guests can expect AllSaints’ style staples from leather jackets, jeans, hoodies and pattered dresses to classic white t-shirts and accessories.  

Frankie Mallinson. Retail Director, AllSaints, said: “We are very excited to open our new store in Silverburn. The team is ready to showcase our new summer collection 2024 ‘Access all Areas’, which is a celebration of festivals and music, but don’t worry we still have our core collection with our signature leathers and bold dresses. We hope customers come along today as we’re hosting a launch party and giving away some amazing goodies!”  

David Pierotti, General Manager of Silverburn, said: “We are committed to providing a best-in-class retail and leisure experience for all our guests, and the attraction of big brand names is testament to that. AllSaints has a reputation for its high quality, on-trend designs and we know that it will prove a massive hit with visitors.” 


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April 2024 issue

2024 A1 Buyers Guide