Oh Polly is excited to announce the launch of its highly-anticipated lower-impact material range, blending modem minimalism with sustainability. The Mindful edit, consisting of elevated everyday staples, is meticulously crafted from TENCEL™ (a trademark of Lenzing AG) Modal fibres, offering premium quality, unparalleled softness, and exceptional breathability for fashion-conscious consumers.

As the fashion industry continues to embrace sustainability, Oh Polly proudly introduces its Mindful collection.

Designed to be loved and restyled year-round, this range features pared-back silhouettes in core colourways that exude understated elegance.

The standout feature of this collection is the use of TENCEL™ Modal fibres, sustainably sourced from beechwood, making them biodegradable and compostable. By using TENCEL™ Modal fibres, Oh Polly offers its customers stylish, lower-impact clothing options to enjoy all year round.

While Oh Polly has been incorporating Modal into its collections since 2021, the brand is now taking a step further to provide greater transparency to its shoppers by having both its old and new products certified by Lenzing AG, giving customers the peace of mind that they are made with TENCEL™ Modal fibres.

Hero products within Oh Polly’s Mindful collection include the ‘Jude’ long sleeve maxi dress, the ‘Salma’ maxi dress, and the ‘Nadia’ bodysuit. Crafted from lower-impact TENCEL™ Modal fibres, each piece combines premium quality with a commitment to the planet. Featuring unmatched softness and breathability, slip into pared back silhouettes with contemporary details that exude understated elegance.

Through the introduction of the Mindful range, Oh Polly continues to uphold its mission of marrying fashion with responsibility.

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May 2024 issue

2024 A1 Buyers Guide