Fortnum & Mason is delighted to confirm that EU customers can once again shop its array of extraordinary food, drink and joy-giving products via a dedicated EU website, for the first time since the service was stopped due to post-Brexit customs challenges. 

As the first luxury food and drink retailer to re-open online delivery to the EU post-Brexit, Fortnum’s will be delivering to 15 countries* from a dedicated fulfilment centre in Belgium. Shipping from the EU will enable the brand to provide a consistent and reliable service for its customers. Furthermore, Fortnum’s is delighted to be able to offer its UK customers the opportunity to ship to friends abroad, which historically accounted for nearly half of all EU deliveries; pre-Brexit, EU deliveries represented over 15 percent of all Online sales.

The site will launch with a curated edit of Fortnum’s most loved products including The Taste of Fortnum’s Hamper, our Magnificent Spode Christmas Pudding as well as our delicious Toffolossus Biscuits, with a view to expand the range ahead of Christmas 2023.

The launch of this new proposition is part of Fortnum’s ongoing strategy to meet international demand for the brand, having earlier this year opened a new retail shop in Hong Kong International airport to complement the region’s flagship store in K11 MUSEA. Additional to this, there are plans to open a store in Dubai International Airport (DBX) in the coming months, and the brand is excited to be exploring market opportunities in the US, which is currently it’s second biggest market after the UK.

Tom Athron, CEO of Fortnum & Mason, said “Fortnum & Mason is a brand that is loved the world-over, and so I am delighted to be launching our new EU website, to allow customers across Europe to shop with us once again. Outstanding customer service is vitally important to us at Fortnum’s, and our new EU based fulfilment centre will allow us to navigate the post-Brexit export challenges to provide a robust delivery service to our customers in the EU.

We are excited by the opportunities that our new EU website brings, as our online business continues to grow, both at home and internationally. This has been an ambitious project, and I am thrilled that after 317 years, Fortnum & Mason are still delivering firsts.”

*Fortnum & Mason will be shipping to the following countries in the EU: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden. Standard EU Delivery: 3-5 working days.


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May 2024 issue

2024 A1 Buyers Guide