The ISE initiative is an exciting opportunity for newly established businesses who are looking to accelerate growth and win investment. Applications to take part in Innovation Park are now open.

Integrated Systems Europe (ISE), the world’s premier pro AV and systems integration show, has announced a brand-new Innovation Park for ISE 2025. Centrally located in Congress Square, this dynamic initiative is set to take place on every show day from 4th to 7th February 2025 and promises to be an unmissable opportunity for startups to showcase breakthrough business ideas and connect with industry leaders. Innovation Park will include a dedicated Investors Lounge as well as a Pitching Stage programmed on all four days of the show by start-up venture capital experts Plug & Play.

A hub for innovation

Mike Blackman, Managing Director at Integrated Systems Events, explains, “The introduction of Innovation Park cements ISE’s legacy of championing innovation in the pro AV and systems integration sectors. The ISE 2024 Visitor Survey revealed that 64% of attendees are eager to discover new products and services, with 80% of visitors playing a pivotal role in purchasing decisions, and 47% expecting to invest in or spend with exhibitors they meet at the show – making ISE the ideal place to take your business idea to the next level.”

Introducing Innovation Park

Innovation Park will be the epicentre of entrepreneurship at ISE 2025. This new and dedicated space is crafted to support and amplify the efforts of startups – those companies in the early stages of operations with a unique product or service offering, who are looking to scale up quickly. Providing a unique opportunity to expand their capabilities through valuable connections with ISE’s influential professional audience key features of Innovation Park include:

  • Exhibition Area: An exclusive space with promotional pods to showcase the latest innovations. This area aims to position startups in front of ISE’s influential professional audience, providing opportunities to meet and engage with potential buyers, suppliers, and investors.
  • Pitching Stage: Managed by Plug and Play, one of the world’s leading early-stage venture capital firms, the Innovation Park Pitching Stage offers startups a platform to present their innovations to a discerning audience of experts, investors, and business professionals.
  • Investors Forum: An exclusive event on the first day of ISE 2025, designed to offer investors and startups additional exposure and opportunities to discuss our industry and trends.
  • Matchmaking / Networking Lounge: Facilitates strategic connections between startups and potential partners or investors, enhancing collaborative opportunities.
  • Hackathon: An exciting competition which will see industry experts and students working collaboratively to solve problems and develop innovative solutions in real-time. The winning teams will be announced on the final day of ISE.
  • Startup Networking Evening Event: An informal, engaging networking event allowing startups to build relationships in a relaxed atmosphere.

Call for Startups

Applications to take part in Innovation Park are now open, so if you’re a startup looking to accelerate your business growth – apply today!

For an investment of only 1.500 EUR, successful startup applicants that meet the criteria will be given a turnkey 6sqm promotional pod to showcase their innovation and access a high-quality professional audience. There is limited availability for the promotional pods, so early application is encouraged.

To learn more about Innovation Park and how to apply, please visit


Share this story

June 2024 issue

2024 A1 Buyers Guide