Iceland Foods brings festive cheer and community support across the country with Christmas Roadshow

Iceland Foods and The Food Warehouse is celebrating the end of its first-ever Christmas Party Roadshow, where a specially designed lorry travelled more than 400 miles across the UK to visit charities and community support groups, bringing joy to those who need it most.

As part of the national roadshow, Iceland has donated thousands of Christmas essentials such as mince pies, advent calendars, and stocking fillers to local hubs supporting communities. These donations aim to ensure that all families and individuals can still enjoy the magic of Christmas together, especially at a time when the cost of festive celebrations can feel challenging for many.

The roadshow has reached communities in regions across the country including Leeds, Sheffield, Liverpool, The Wirral, Warrington, Chester, Lancashire and Manchester, helping local groups create festive experiences that bring people together and lift spirits during the season.

Richard Walker, Iceland Foods Executive Chairman, said: “At Iceland, we truly believe Christmas is the most wonderful time of the year – but we know it can also be challenging for many families. That’s why we were delighted to spread Christmas cheer across the country with our Christmas Party Roadshow and support fantastic charities that provide meals, advice, and companionship to those who need it most. We hope these donations help spread a little extra joy this season.”

One recipient of support is Chorley Football Club, which is opening its doors at Victory Park on Christmas Day from 12pm – 4pm to offer a free meal and companionship to members of the community who may otherwise be alone.

Darren Jenkinson, Chair of Chorley FC Community Foundation said: “Iceland’s donations will massively support our Christmas Day opening, where we’ll welcome anyone in the community who would otherwise spend the day alone. These contributions help us provide a hot meal, festive treats, and a warm, friendly environment for those who need it most. We’re incredibly grateful for Iceland’s support in making this special day possible.”

It’s not just out and about in the community where Iceland is spreading joy this Christmas, for customers shopping in-store and online, Iceland has launched its Mega Christmas Event, running until 26th December. This event includes unbeatable value such as 3 for £5 and 8 for £10 on party foods, half price Celebrations boxes, and more.