Dunelm brings wider homewares offer to Ireland with 13-store rebrand

Dunelm, the UK homewares retailer, has completed the rebrand of all 13 former Home Focus at Hickeys stores across Ireland, marking the first time its full Irish portfolio is trading under the Dunelm name.

The milestone follows Dunelm’s acquisition of the Home Focus business in November 2024 and signals a new chapter for the brand in Ireland. Irish customers now have access to a wider range of Dunelm’s stylish and affordable homewares, with new categories added including Cushions, Bedding, Bathroom, Rugs and Made-to-Measure window treatments, ready in 14 days.

Each location now features thousands of products, including Dunelm’s own-brand favourites and trusted names such as heritage brand Dorma. Value remains central to the offer, with ready-made curtains from €45 and pillows from €15.

The rebranded stores, six of which have also had a full refit, are located in Carrickmines, Santry, Cork, Galway, Limerick, Tallaght, Blanchardstown, Northside, Kilkenny, Wexford, Tralee, Waterford and Dun Laoghaire.

The expanded offer, introducing more choice and value under the Dunelm brand, builds on the cherished offer which Home Focus has built for customers in Ireland, particularly in Haberdashery and Wool.

Ben Osborn, General Manager for Ireland at Dunelm, commented:“We’re proud to bring the full Dunelm experience to Ireland. This rebrand is about giving customers more of what they love – great quality, great value, and even more choice for every room in the home.

Our colleagues are delighted to be part of the Dunelm family and are excited to welcome customers into the refreshed stores.”