Amazon Prime Day 2025 delivers record sales and savings in expanded four-day shopping event

Amazon has announced that Prime Day 2025 was its biggest Prime Day event ever and that customers saved billions on deals across more than 35 product categories, more savings than any previous Prime Day event. This year’s Prime Day event was bigger than any previous four-day period that included a Prime Day event, with record sales and more items sold during the four days. Members saved big on best-selling brands like Garnier, Oatly, and WaterWipes.

Amazon Prime brings members fantastic savings, convenience, and world-class entertainment – and this year’s four-day Prime Day event gave them more time than ever to shop and save. Prime members shopped deals across categories including electronics, beauty, and household essentials, and on some of the best-selling, trending products like COLOUR WOW Dream Coat Supernatural Spray, and Garnier Micellar Cleansing Water, plus shoppers in the UK picked up products to help in the heatwave including Honeywell TurboForce Power Fan, Jungle Formula Maximum Strength Insect Repellent, and Nivea Sun Protect Sun Mist. Prime members purchased millions of Alexa-enabled devices, and the Ring Battery Doorbell and Fire TV Stick HD were two of the event’s best-selling items.

“This year’s extended Prime Day event delivered incredible savings to our members across millions of deals,” said Doug Herrington, CEO of Amazon Worldwide Stores. “We’re thrilled to see record savings for our customers, who found great prices on the everyday essentials and products they love. This event wouldn’t be possible without the dedication of our employees, delivery partners, vendors, and sellers who worked tirelessly to serve our customers. Their efforts made this our biggest Prime Day yet, and I’m grateful for their contributions.”

Independent sellers – most of which are small and medium-sized businesses – also achieved record sales and a record number of items sold.

Prime Day is one of the many benefits available to Prime members who enjoy a wide range of shopping, savings, and entertainment benefits all in one membership. In the UK, members have access to:

• Fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK.
• Exclusive deals and shopping events like Prime Day and Prime Big Deal Days.
• Premium programming on Prime Video including Amazon MGM Studios-produced series and movies and UK produced Originals.
• Access to a catalogue of over 100 million songs in shuffle mode and top podcasts ad-free with Amazon Music.
• Instant access to games, benefits, and a monthly Twitch channel subscription with Prime Gaming, plus access to a selection of eBooks, magazines, and more each month, and unlimited photo storage with Amazon Photos.
• Enjoy delivery on fresh produce and household essentials, delivered to your door in 2-hour slots, from Amazon Fresh or your local Morrisons, Co-Op or Iceland supermarkets.
• Exclusive offers with partners including free restaurant delivery when spending £15 or more with free Deliveroo Plus Silver and 2 ODEON tickets for £10 every month between Monday-Thursday (terms apply).