Autry selects Soho for its first UK store

Shaftesbury Capital has announced that Autry, the classic yet contemporary unisex sneaker brand, has opened at 61-63 Beak Street in Soho for its first UK store.

Established in 1982, Autry has built a reputation for high-quality, vintage-style products with a contemporary, sports-performance-oriented twist. Its trademark 80s look encompasses a range of unisex sneakers, focused on craftsmanship, quality, and comfort. The new 2,600 sq ft Soho store is an immersive boutique, and mirrors Autry’s celebration of American aesthetics, spirit, and sport heritage throughout its design with an Italian twist.

Will Oliver, Retail and Restaurant Director at Shaftesbury Capital, said: “Autry’s debut UK store continues to spotlight the unparalleled appeal of Soho, and our ability to partner with the best brands around on their physical retail journeys. Its reputation for firsts and our emphasis on creating a world-class environment for consumers is why Soho is so often a primary target for international brands looking to make their mark in the UK. We’ve actively curated a leading collection of retailers in Soho, with Autry another high-quality addition to our community.”

Roberta Benaglia, Founder and CEO of Style Capital, added: “The opening of Autry’s first flagship store in London marks a pivotal moment in the brand’s journey. It’s more than a retail milestone, it brings Autry’s iconic values to life through a space that reflects our identity. London, with its cultural vibrancy and global spirit, was the natural first stage for this step. This boutique represents a new chapter in our strategy to build a strong international presence and connect with our global community, combining authenticity, quality, and a bold vision for the future.”