Pop Mart, LEGO and Crew Clothing bolster Meadowhall’s retail mix

Meadowhall has announced the signing of a regional debut for popular designer toy store, Pop Mart, in tandem with standout openings for LEGO and Crew Clothing. The addition of this trio of household names reinforces Meadowhall’s position as the most dominant super regional mall in the UK.

Chinese-born toy retailer Pop Mart has signed for a 2,618 sq ft unit on Meadowhall’s High Street upper level, marking its debut in South Yorkshire. The highly anticipated addition showcases the centre’s commitment to attracting the most relevant, on-trend brands for its expanding Gen Z and Millennial audiences. Pop Mart will use this regional flagship to sell their expansive collection of collectable toys, such as Labubu’s, Hello Kitty, and Disney, and joins fellow East Asian-inspired brands in Miniso and Kenji.

International retailer, LEGO, has relocated into an upsized store on Meadowhall’s lower mall High Street, following a successful 15 years at the scheme. The 4,561 sq ft unit serves as a vibrant hub for the building community, hosting product launches, interactive experiences, and special events. LEGO now sits among the recently launched spaces for Pull&Bear and Stradivarius, creating a vibrant heart to the centre with best-in-class fit-outs.

Adding to the centre’s cohort of premium British-born retailers, Meadowhall has recently welcomed aspirational clothing brand, Crew Clothing. Now open on The Avenue’s lower level, the 2,000 sq ft unit showcases signature coastal-inspired collections across womenswear, menswear, and childrenswear. Having joined an impressive group of premium brands on The Avenue, such as Whittards, The White Company, and L’Occitaneon the lower level and Molton Brown and Frasers on the upper level, the launch reflects the ‘accessible luxury’ this part of the scheme has been designed to offer.

Richard Crowther, Retail Leasing Director at British Land, said: “The addition of three powerhouse retailers to Meadowhall’s retail mix, including a regional debut for Pop Mart and a significant upsize for LEGO, is indicative of sustained leasing demand here, and its reputation amongst the best brands as the region’s prime retail destination. Having Crew Clothing on The Avenue is also a sign of the role we play in shaping the destination, putting the right brands in the right places, as this part of the mall takes shape as a more premium shopping experience.”