Oh Polly Group, the renowned fashion conglomerate encompassing Oh Polly and sister brand Bo+Tee, is thrilled to announce the launch of an innovative rental service in collaboration with rental service provider, Zoa, just in time for the upcoming party season. This strategic partnership reinforces the group’s commitment to sustainability and accessibility in the fashion industry.

As a collective, the Oh Polly Group has consistently set industry standards for style and innovation. The collaboration with Zoa represents a pivotal moment in the group’s journey toward providing eco-conscious and accessible fashion experiences.

Key highlights of the rental service include:

  1. Exclusive Selection: The rental service will showcase a carefully curated collection of select styles from Oh Polly and Bo+Tee. These styles will be available exclusively through the Oh Polly website for rental use.
  2. Circular Fashion: Embracing sustainability, Oh Polly Group are offering a circular way to shop via rental, aiming to minimise the environmental impact of fashion. By offering a rental service, consumers can enjoy high-quality, on-trend pieces responsibly.
  3. Convenient Online Platform: The rental service will seamlessly integrate into the Oh Polly website, providing consumers with an easy and convenient way to browse, rent, and return their chosen styles for a hassle-free fashion experience.

In addition to individual pieces, Oh Polly Group is delighted to introduce the option to rent exclusive fashion bundles. Dive into the winter season with Bo+Tee’s skiwear bundle—a collection of four must-have skiwear items. Now, for a limited time, customers can rent this high-end bundle for just £60 for a 10-day period. As well as this, the versatile loungewear and outerwear bundle is available for rent at the unbeatable price of £40 for 16 days. This new offering allows fashion enthusiasts to curate their winter wardrobe affordably and sustainably.

Steve Brown, Chief Operating Officer at the Oh Polly Group, expressed excitement about the collaboration: “Partnering with Zoa to introduce a sustainable rental service is a significant step for the Oh Polly Group. We are dedicated to offering our customers not only the latest in fashion but also a conscientious way to enjoy it. This collaboration embodies our commitment to sustainability and inclusivity.”

The Oh Polly x Zoa rental service launched on 30th November 2023, offering consumers from Oh Polly and Bo+Tee a unique and conscious approach to dressing up for special occasions, hitting the slopes, and relaxing in style. Rental prices start at £19 for 4 days. Consumers can rent the styles online here: https://www.ohpolly.com/collections/rental

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February 2024 issue

2023 A1 Buyers Guide