Meadowhall strengthens best-in-class line-up with Mint Velvet, Belstaff, and Michael Kors deals on The Avenue

Meadowhall continues to affirm its position as one of the UK’s most dominant super-regional centres with the signings of fashion brands Mint Velvet and Belstaff, alongside a significant store refit of Michael Kors. All three brands will be located on The Avenue, Meadowhall’s home for aspirational retailers, featuring a complementary mix of aspirational fashion, lifestyle, and accessories retailers.

Founded in 2009, Mint Velvet has since gained global recognition for its approach to ‘relaxed glamour’, delivering effortless yet luxurious womenswear. The new 1,700 sq ft store will sit on The Avenue’s Upper Level. With a focus on long-term trends and timeless pieces, Mint Velvet offers high-quality clothing that continues to attract a wide range of audiences.

Set to strengthen Meadowhall’s menswear offer, British-born brand Belstaff has signed for a 1,400 sq ft unit, two doors down from Mint Velvet. Renowned for its motor-inspired collections, Belstaff draws on more than 100 years of British heritage, innovation and adventure. The new store will showcase its tailored menswear range, including premium outerwear, wardrobe essentials, and accessories.

Having first opened at Meadowhall a decade ago, Michael Kors has invested in a significant store refurbishment, introducing a double-height shopfront to bring the retailer in-line with The Avenue’s new design principles. Spanning 2,600 sq ft, the updated space will incorporate the brand’s latest interior concept and showcase its signature collection of accessories, clothing, and jewellery. The store investment reflects the new design standards for tenants on The Avenue, as Meadowhall encourages the best in retail, with the latest store fits, concepts, and innovative designs. The store is also located on the Upper Level.

Richard Crowther, Retail Leasing Director at British Land, said: “The arrival of Mint Velvet and Belstaff, alongside Michael Kors’ impressive investment, not only strengthens our fashion offer on The Avenue, but also reflects our new vision for this part of Meadowhall. We are focused on creating an aspirational, best-of-British and global mix on The Avenue, shaping a complete experience that responds to the way our visitors want to shop aspirational retail. All three brands complement the existing tenant mix, while individually and collectively bringing something unique to the centre.”

Liz Houghton, CEO and Co-Founder of Mint Velvet, added: “Our customers are at the heart of every decision we make, so opening at Meadowhall feels like a natural next step. We’re excited to make getting dressed feel effortless, creating a beautiful space where women can discover a capsule wardrobe and our take on the trends.”