First lululemon Store in Romania has Opened in Bucharest

lululemon has officially entered Romania through its franchise partnership with Arion Retail Group, marking the company’s fourth new market entry in 2026. Following entries with franchise partners in Poland and Hungary in March and Greece in May, the company’s expansion across EMEA reflects lululemon’s continued focus on strategic international growth.

Located at Băneasa Shopping City, one of Bucharest’s leading retail and lifestyle destinations, the new store in Romania introduces local guests to the brand’s innovative athletic and lifestyle products. Opening day on 5th June featured a high-energy in-store experience, including a live DJ, gifting activations, and local brand partnerships. Beyond opening day, lululemon will further build community engagement through studio partnerships and Ambassador-led experiences across Bucharest.

By mid-June 2026, there will be eight new lululemon store openings across EMEA in a six-week period. This includes two stores in Istanbul, in addition to the recently added pop-up store in The Bodrum EDITION with another store to open later this month in the prestigious Yalikavak Marina, all through the company’s franchise partner Fiba Retail. Additionally, a second lululemon store will soon open in Athens, Greece in partnership with Arion Retail Group, and last month, a new company-owned store in Birmingham, UK opened, becoming the brand’s 24th location in the country since launching in London in 2014.

Sarah Clark, Senior Vice President, EMEA, lululemon, said: “This year we’ve expanded our presence across some of the fastest-growing markets across central and eastern Europe and our launch into Romania is our latest milestone. Bucharest is such a dynamic city with an active wellbeing network, including local and international studios, health clubs, and holistic fitness experiences. The response from the local community during opening week has been exciting and shows the strength of the opportunity ahead.”

lululemon now has stores and a digital presence in 23 markets across EMEA through a mix of owned and franchised operations. This summer, there will be another new market entry through the company’s franchise model into Austria with the opening of a store in Vienna. India will follow later this year, bringing lululemon’s community-led approach and innovative products to even more guests around the world.