Frurt to open exclusive new concept at Trafford Centre

Trafford Centre continues to strengthen its F&B offer with the upcoming opening of popular frozen yoghurt brand Frurt, debuting its first-ever shopping centre kiosk concept at the destination this summer.

Joining over 30 existing F&B operators across the scheme, the new 450 sq ft kiosk has been designed to complement the unique circular layout of the bandstand space on the Upper Orient, delivering a highly innovative and interactive retail experience for customers. Known for its customisable frozen yoghurt creations and loyal customer following, Frurt’s arrival further strengthens Trafford Centre’s position as a leading destination for exciting and trend-led food experiences.

The opening follows a wave of new food arrivals and upcoming launches at the centre, reflecting Trafford Centre’s continued investment in bringing viral and sought after brands to visitors.

Trafford Centre’s kiosk will introduce Frurt’s self-serve concept, designed to deliver an interactive and experience-led customer journey, alongside a newly enhanced premium toppings station and the relaunch of the brand’s Blue Biscuit edition.  The opening will also feature Frurt’s iconic life-size Green Spoon installation, with complimentary Frurt pots available for the first 150 customers, driving engagement and launch day footfall.

With a customer-first leasing approach, focused on delivering the brands and experiences visitors actively want, Trafford Centre continues to strengthen its appeal as one of the UK’s most in-demand retail and leisure destinations.

Shaza Khalil, Co-Founder of Frurt said: “As a Manchester born brand, opening at Trafford Centre is a major milestone for Frurt. The kiosk has been uniquely designed for the iconic bandstand location, bringing together our popular self-serve concept, premium new design and enhanced toppings experience.

Trafford Centre is one of the UK’s leading retail and leisure destinations, making it the ideal location to launch our first-ever shopping centre kiosk concept as we continue to expand into key locations across the UK.”

Bruce Gardner, Director and Head of Commercial Partnerships at Pradera, said: “Frurt’s arrival reflects the continued momentum across Trafford Centre’s evolving F&B leasing, as we continue to attract exciting, in-demand brands and exclusive concepts that resonate strongly with our visitors.

The launch of this new kiosk not only supports Frurt’s ongoing growth ambitions but further strengthens Trafford Centre’s position as a leading destination for forward-thinking brands thanks to its exceptional footfall and highly engaged customer base.”