Ben & Jerry’s opens UK’s first mall kiosk at Merry Hill

Merry Hill has announced the opening of Ben & Jerry’s first mall kiosk concept in the UK, highlighting the top 10 UK super-regional centre’s continued desire for debut concepts, under new Redical ownership.

Ben & Jerry’s, a global household name known for over 36 creative and iconic ice cream flavours, brings a prime selection of high-quality ice creams made with natural ingredients to Merry Hill. The new 270 sq ft kiosk is the first of its kind in the UK, with the brand having no prior mid-mall presence. Famed for its sustainability and socially considered ethos, Ben & Jerry’s menu will offer a product range including their euphoric flavours, cookie dough chunks, loaded desserts & legen-dairy shakes.

The arrival of Ben & Jerry’s complements the destination’s existing offer, and dedication to providing its visitors with exciting brand concepts that appeal to various demographics.

Alistair Winning, Leasing Manager at Redical, commented: “The opening of globally recognised brand Ben & Jerry’s elevates the prime F&B line-up at Merry Hill, aligning with the centre’s diverse offer, and showcases our continued leasing strategy to provide guests with a distinctive and entertaining experience. The decision by such a prominent and internationally successful brand to debut its new concept here proves Merry Hill’s desirability, and position as a leading super-regional destination.”

Chris Braeger, Head of Franchising, Ben & Jerry’s UK, added: “The decision to launch our first UK mall kiosk at Merry Hill was an easy one, given the destination’s vast catchment, high footfall and well-rounded, all-day experiential offer. To celebrate the opening, we will offer our Merry Hill fans the opportunity to try some of our euphoric cone-coctions on either a cup or a cone between 1-6pm on Wednesday 6^th May for free* , to welcome the community in true Ben & Jerry’s style, and make this a monumental moment for both Ben & Jerry’s and Merry Hill.”

*limited to one scoop on a cup or cone per person.