Pennies, the trusted leader in micro-donations, will return as the official Gold Charity Partner for Retail Technology Show 2026 on 22nd – 23rd April at Excel London, marking 10 years of partnership, during which more than £65 million has been raised for charities through digital micro-donations.

With just two weeks to go until Retail Technology Show 2026, the event is set to bring together leading voices from across retail, hospitality and technology.

Attendees can visit Pennies at Stand Z55 across both days to discover how digital micro-donations are driving impactful change for charities across the UK, Ireland and beyond.

Pennies will also take part in a panel discussion on 22nd April at 13:55 on the Spark Stage, ‘Small Change, Big Loyalty: How Digital Micro-Donations Can Power Better Customer Engagement’, featuring leaders from Mamas & Papas, Debenhams Group and RedCat Hospitality.

Panellists include:

Over the course of its partnership with the Retail Technology Show, Pennies has enabled more than 275 million micro-donations, raising over £65 million for charities and supporting more than 980 charitable organisations. This contributes to more than £78 million raised by Pennies overall since launch in 2010.

During the two days of the Retail Technology Show, Pennies expects to see around 345,000 micro-donations made through its network of retail and hospitality partners across the UK, Ireland and beyond, raising over £85,000 for charity.

Since first attending in 2017, Pennies has grown significantly – from around 60 partners to more than 200 today, with Retail Technology Show playing a key role in that journey. Pennies will be joined by more than 15 of its technology partners exhibiting at this year’s show, demonstrating the breadth of its partner network across the event floor.

The Retail Technology Show continues to provide a key platform for connecting retailers with technology and payments partners, creating new opportunities to enable Pennies and scale digital micro-donations.

Alison Hutchinson CBE, CEO of Pennies, said: “The Retail Technology Show continues to play an important role in championing the micro-donation movement. As Pennies marks 15 years, it’s incredibly meaningful to reflect on the strength of partnerships like this one. Over the past decade, the show has connected us with forward-thinking retailers, hospitality brands, and the technology and payments partners who help us to make digital giving possible. Together, we’re proving that small, everyday donations can deliver significant, lasting impact for charities across the UK, Ireland and beyond.”

As a key event for the retail, hospitality and payments industries, the Retail Technology Show offers Pennies the opportunity to collaborate with forward-thinking businesses, explore new partnerships, and showcase how seamless, digital micro-donations can benefit both businesses and communities alike.

Meet the Pennies team at Stand Z55 at the Retail Technology Show 2026.

 

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March 2026 issue

2026 A1 Buyers Guide