Dalziel & Pow introduces a ‘whole world of different’ at immersive London pop up for Wise

Dalziel & Pow, the global strategy and design studio, has designed a pioneering new pop up space for Wise, the first ever physical branch and brand experience launched by the global fintech brand.

Founded in 2011, Wise has long sought to challenge the financial status quo. Today, over 15.6 million people and businesses around the world use Wise. Its platform enables customers to hold and manage money in multiple currencies, send international payments and spend globally.

The pop up space will celebrate Wise’s everyday current account services at the flagship for Future Stores in London, the immersive retail media space, at 91-101 Oxford Street. It opens for two weeks from 30th March to 13th April.

The space aims to redefine traditional financial category codes and experiences, with the design rooted in the idea of Wise offering customers a wholly different financial service experience, in and outside of the branch. It’s a space where visitors can discover Wise’s vision of a current account that works both at home and abroad.

Wise’s pop up is an interactive environment where walls and ceiling merge, featuring large digital wrap screens that act as huge brand billboard attractors. It is designed to be visually striking and to showcase Wise’s distinctive market proposition in an immersive and entertaining way.

Elements within the space take inspiration and design cues from around the world, nodding to Wise’s global reach and experience. The pop up space includes a Matcha Bar, created in collaboration with JENKI Matcha, a Wise Business customer. It takes design cues from contemporary Japanese matcha bars, and is serving traditional JENKI Matcha drinks like the Green White. JENKI’s Matcha green is a good fit with Wise’s distinctive colour palette, which centres on a fresh, intense shade of green and will provide visual cues throughout the pop up.

The space includes a Wisdom Bar where visitors can speak directly with Wise specialists and explore the product in greater depth. Throughout the branch, interactive devices will feature Wise product features and use cases, while new customers will be rewarded with matcha or exclusive merchandise from bespoke ‘swag kiosks’ upon sign-up to Wise. The pop up will double as a modular event space where Wise will host a number of workshops and product sessions for its network across the fortnight.

Anna Sanders, Associate Creative Director at Dalziel & Pow said: “From the outset, the ambition was to break away from the traditional financial category codes and create something far more exploratory and immersive. Working closely with the Wise team, we designed a space where bold colour, an honest palette of materials, digital storytelling and playful interactions invite people to explore, ask questions and discover the brand in a more human way. It’s an experience that rewards curiosity and brings Wise’s global mindset to life.”

Cian Weeresinghe, Chief Marketing Officer at Wise said: “It has been a pleasure to partner with Dalziel & Pow on this exciting branch initiative. Traditional banks weren’t built for how people live today, so we’ve designed an experience that clearly shows the difference: a simpler, more transparent current account that works just as well at home as it does internationally.”