ProCook expands retail footprint with opening at Cotswolds Designer Outlet

ProCook has announced the opening of its latest store at the newly opened Cotswolds Designer Outlet, marking the brand’s fourth new store in 2025. ProCook’s continued strategic progress is being realised through their retail expansion programme, as the business targets a medium-term goal of 100 stores nationwide.

Located near to ProCook’s Gloucestershire Store Support Centre, the new store represents a return to the company’s roots which started nearly three decades ago in the Cotwolds. The launch closely follows the publication of ProCook’s FY25 annual results, which showed total sales up 11 percent to £69.5 million, improved profitability and record active customers and customer acquisition. Last financial year ProCook opened an impressive twelve new stores and is planning to add a further five to ten more in the year ahead.

The opening reflects the brand’s continued investment in expanding its national retail footprint and meeting growing demand for kitchenware across the UK. The company’s new range of innovative kitchen electricals has played a key role in this success, reinforcing its reputation as a trusted destination for kitchenware.

As ProCook continues to scale, its B Corp™ certification stands as a testament to the company’s commitment to responsible growth. For a fast-growing retail brand, B Corp accreditation not only reflects ProCook’s strong values but also strengthens trust with customers, partners and employees who increasingly prioritise sustainability and accountability.

Joe Pennington, Retail Director at ProCook said: “Opening at the Cotswolds Designer Outlet marks another important step in ProCook’s ambitious growth strategy. Following a strong financial year, we’re building real momentum in expanding our physical retail presence, and this store brings us closer to our goal of reaching 100 locations nationwide. As a brand founded in Gloucestershire, it’s especially rewarding to grow in a region that reflects our heritage while reaching new customers with our unique, high-quality kitchenware offering.”