New Balance Townhouse opens its doors in W1 for 2025 TCS London Marathon

As the city gears up for one of its biggest days on the running calendar on Sunday, New Balance is opening the doors to its London Townhouse at 14 Cavendish Square, W1G 9DB.

Whether you’re pounding the pavement or shouting from the barriers, it’s the perfect pit spot to gather, recover, or simply soak up the atmosphere.

Kicking off the 2025 TCS London Marathon with free events

From 8:00 am, visitors can enjoy a fantastic lineup of complimentary activities available on a first-come, first-served basis:

• Live race screening: Catch every stride and sprint live, with free coffee in hand and a comfy seat for the action
• Runner’s Café: Fuel up or wind down with energy drinks and snacks built for those who’ve just gone the distance – or are about to
• Champion community spirit at the Cheer Zone: Cheers go further with a handmade banner. Come craft your message, then take it to the streets
• Personalise your victory: Runners can celebrate their 2025 TCS London Marathon achievements with a free medal engraving service to mark the time, the miles, and the moment
• Refresh at the Nail Bar: Quick, complimentary manicures for runners and fans. Pre or post-race polish – treat yourself to express manicures on-site
• Recharge in the Recovery Zone: Runners can stretch and reset with essential recovery tools, including massage guns and ice boots to soothe muscles post-race

This Sunday, New Balance Townhouse is where the running community comes to breathe, buzz and celebrate.

Right in the heart of it all, the New Balance Townhouse is just a short jog from the finish line, just off Oxford Street and a stone’s throw from Regent Street.