Merry Hill sets the pace with signing of 8,000 sq ft triple fascia store from Cotswold Outdoor

Merry Hill has announced that Cotswold Outdoor, the outdoor recreation retailer, has signed for a new triple-fascia store at the top UK super regional centre, with sister brands Runners Need and Snow + Rock.

The British-owned brand is to open an 8,000 sq ft unit on Merry Hill’s upper level in later this month. Combining Cotswold Outdoor, Runners Need and Snow + Rock, the new space will cater to all clothing, footwear, and accessory needs for activities including walking, running, and in the winter months, snowsports. The new store will open close to the leisure quarter, benefitting from its increased footfall and transformed atmosphere, following £12 million investment and the introduction of a host of new operators.

The commitment of the brand to an expansive footprint at Merry Hill reiterates the destination’s ongoing appeal to retailers looking to invest and open comprehensive multi-fascia units.

Nick Round, Senior Asset Manager at Sovereign Centros from CBRE, commented: “Merry Hill’s transformation is set to continue with the addition of Cotswold Outdoor, enlivening the upper mall even further and benefitting from the newly transformed leisure quarter. As a super regional centre and flagship for the entire region, securing operators that offer something different is paramount, and with its triple-brand offer, Cotswold Outdoor will more than deliver.”

Andy Dopson, Head of Retail at Cotswold Outdoor, added: “With over 50 years of experience under our belt, our mission has always been to help people enjoy the outdoors. With its diverse breadth of retailers, extensive catchment, and super regional position in the West Midlands, Merry Hill is the ideal spot for our next store, providing our loyal community with even easier access and introducing our brand to a whole new audience.”

JLL, Time Retail Partners, and Font Real Estate represent Merry Hill.