White Label World Expo UK returns to London for its biggest show yet

White Label World Expo UK returns to Excel London across 12^th – 13^th November 2025, once again bringing together the world of private label, e-commerce, and retail innovation for two dynamic days of opportunity. This year’s edition promises to be the most impactful yet – uniting thousands of ambitious entrepreneurs, manufacturers, and industry leaders under one roof.

Wanting to find your next best seller? Or unsure of where the trends are going? Look no further than White Label World Expo, where you can meet over 500 exhibitors with cutting-edge products, services, and solutions, allowing you to scale your business to new heights

Accompanied with an extensive and impressive list of speakers, this year’s show is not one to miss.

This year’s keynote speakers bring unmatched insight from the frontlines of business:

• David Pujolar, CEO of FOOTASYLUM, has over 20 years’ experience in retail and fashion, with leadership roles at Adidas, Tommy Hilfiger, and Foot Locker. Discover insights from David on the rapid growth of athleisure, the brand’s consumer appeal, and strategies for authentic engagement, alongside leadership challenges in a fast-paced market.
• Oliver Cookson is the Founder of Myprotein, growing it from a £500 overdraft to a multi-billion-pound brand. Now leading a Family Office managing £500 million in assets, he also founded Verve, drives property developments in Manchester, and runs Cookson First Aid, a free first aid education social enterprise. Oliver will lead a keynote Q&A, sharing honest insights into his entrepreneurial journey, passion for wellbeing, and views on AI—offering a rare glimpse beyond business into the mindset behind lasting success.
• Caroline Orange-Northey, Director of Retail at Pinterest UK, previously led lifestyle sectors at Amazon Ads for nearly a decade. With 20+ years in media, her experience spans sales, marketing, business development, and strategy across multiple platforms including digital, TV, print, and live sports. Discover how shopping is evolving into joyful, inspiring journeys with Caroline as she shares how Pinterest’s visual search and personalisation are driving a “joy revolution” for consumers and brands.

Over two packed days, attendees will have access to inspiring seminar sessions, expert keynote sessions, live demos, and endless networking opportunities designed to connect you with like-minded, high-level individuals. Whether you’re looking to launch your first product or scale your private label empire, this is the ultimate place to build your brand in real time.

At White Label World Expo UK, you can expect hundreds of exhibitors from the UK and around the world showcasing cutting-edge white label products, e-commerce platforms, fulfilment solutions, logistics services, marketing tech, and more—everything you need to launch, grow, or reinvent your business.

For exhibitor details, full speaker lineup, and to register for your free ticket, visit: https://www.whitelabelexpo.com/welcome-london