Top brands return to Autumn Fair as the trade event gears up for September showcase

Autumn Fair, the UK’s largest B2B retail trade show for Home, Gift & Fashion of the season, returns to the NEC Birmingham from 7^th – 10^th September 2025, bringing together over 800 leading brands and 12,000+ retail buyers for four days of high-impact product discovery ahead of the busiest season in retail.

At the heart of this year’s edition is a powerhouse line-up of industry favourites and bestselling brands across ten curated destinations who use the show as the perfect stage to unveil new products.

Retailers can expect to source from the likes of Candlelight Products, Bedeck, Ty UK, Gingko, Widdop & Co, Kikkerland, Sass & Belle, Bomb Cosmetics, Five Dollar Shake, Baby Republic, Ohh Deer, Powell Craft, My Gifts Trade, Casa Verde, Hot Tomato, Hill Interiors, Trampoline, Quirky Barn, Ancient Mariner, Walton & Co, Indra Importer, Inside Out, Nordic Style, Malini, The Otters Brook Collection, Bronte By Moon, Blooms by Samuel Baker, Present Time, Elle Sport, Lighthouse Clothing, and Big Metal London, with many unveiling new seasonal collections for the first time.

In Gift, retailers will find a treasure trove of contemporary designs and trend-led ranges to unique, personalised and licensed gifts from a host of leading brands, as well as the latest must-have new products in the Kids, Toys & Play, Beauty & Wellbeing, Greetings, Stationery & Wrapping, and Everyday destinations. Look out for big name brands including Candlelight Products, Joe Davies, Ty UK, Gingko, Widdop & Co, Kikkerland, Sass & Belle, Bomb Cosmetics, Five Dollar Shake, Baby Republic, Ohh Deer, Powell Craft, The English Soap Company, and Fikkerts.

Home and lifestyle buyers will find fresh inspiration from Hill Interiors, Trampoline, Quirky Barn, Inside Out, Ancient Mariner, Walton & Co, and Indra Importer in the Home, Living and Décor destination.

Paul Nel, Commercial Director of Hill Interiors, who celebrate their 50^th year in business, says “We are thrilled to be exhibiting again this year at Autumn Fair, a firm favourite among our customers and a standout event for connecting with new ones. It’s the perfect stage to unveil our exciting new products, including the rapidly growing Outdoor Living collection, stylish new furniture ranges, and so much more.”

Don’t miss new brands including Hedgeroe Home – an interiors lifestyle brand with a wonderful range of homeware, lighting and furniture – and Atolia Designs which makes its debut showcasing an exquisite collection of sustainably-sourced homeware and gifts including handcrafted wooden tableware, table linen, home décor, soft furnishings, Christmas decorations and thoughtful gifting items, all just in time for the holiday season. Visitors will also be the first to preview the Summer 2026 Collection, featuring vibrant citrus accents and tropical-inspired designs perfect for an interior-focused retailer or a lifestyle store.

Rachana Khandelwal from Atolia Designs says, “Autumn Fair is the perfect gateway for Atolia Designs to debut and connect with retailers who appreciate quality craftsmanship and sustainable design. With the festive season and Christmas approaching, we’re excited to showcase our new collection of wooden tableware, table linen, home décor, and soft furnishings to boutiques and lifestyle stores seeking unique, story-rich products.”The Summer House Edit returns with a curated edit of high-end furnishings, décor and gifts. From Scandinavian influence, to rustic, chic and even artisanal and quirky styles thrown in to the mix, The Summer House Edit is a must-visit destination at Autumn Fair. With its finger firmly on the pulse of emerging trends, this sector is the beacon of taste showcasing unrivalled design and elegance from international and UK brands.

For coveted products that stay on buyers’ wish lists all year-round visit show favourite Casa Verde/Terrace & Garden. Founder, Nick Ronald says, “We cannot wait for this year’s Autumn Fair where we will be launching our new Basque Country Christmas – a heady mix of rustic meets country with the occasional hint of modernity, inspired by the lakes and mountains of Northern Spain.”

Exhibiting for the first time at Autumn Fair, don’t miss Bedeck who have been creating beautiful homeware collections for over 70 years with an extensive portfolio of licensed and house brands including the launch of its Land & Shore homeware collection.

My Gifts Trade makes a welcome return with its incredible range of brands including Tokyo Design Studio, Dutch Décor, Cosy Home, Costa Nova, Countryfield, and Rose & Tulipani.

Kevin Mitton from My Gifts Trade says, “My Gifts Trade are delighted to return to Autumn Fair to showcase bestsellers, last minute must-haves for the important pre-festive period and a first chance to see newness for Spring Summer 2026. With products from leading European homewares brands and amazing sourcing facilities, our designers have curated selections which are both visually awesome and highly commercial.”

Autumn stimulates a sense of comfort and warmth, perfectly reflected in soft luxurious throws and cushions by Dutch Décor, natural and highly giftable handmade decor by Cosy Home using recycled materials and reflecting the warm tones and textures of nature. Tokyo Design Studiocontinue to drive the growth in Asian cooking and dining. As the year comes to an end, thoughts are more festive – crisp white dining settings from Costa Nova, twinkly Christmas decorations and stand out home décor by Countryfield. For Spring, Rose & Tulipani offers colourful outdoor dining with the launch of lemon design melamine and a colourful spectrum of drinkware to match. Coastal themes continue to be a big seller, including seasonal ceramics from Costa Nova, the popular Sea Life by Rose & Tulipani and washed mango decorative items by Cosy Home.

Nordic Style, Hot Tomato, Malini including their sought-after collaboration with Paul Moneypenny, The Otters Brook Collection, Bronte By Moon, Blooms by Samuel Baker, Inis – Energy of the Sea, and Present Time with their Leitmotiv and Karlsson brands will also present their latest collections.

Visit the growing fashion destination Pure x Moda, to discover the latest clothing, footwear, fashion accessories, and jewellery & watch collections with the hottest trends and styles from the most creative brands and designers such as Lighthouse Clothing, Elle Sport, Nina Murati, Decollage, Isle & Stars, Luella, Girl in Mind, Goose Island, Big Metal, Zsiska, Nomads, Lisa Angel, Miss Sparrow, Long & Son, Glen Appin of Scotland, Peace of Mind, Anabella Moore, Suzie Blue, Gold Trip, Lucy Kemp, Reeves & Reeves, Goodlookers and many more.

The accessories and jewellery offer continues to grow with a bonanza of buyer favourites. Powder returns to Autumn Fair with its vibrant and decadent collection of fashion accessories, and the new Bellarosa collection blending glamour and bespoke design – perfect for eye-catching merchandising.

Bill Skinner brings his eponymous collection of remarkably charismatic and distinct costume jewellery inspired by nature. The September show will see the launch of the new Blackberry and Mouse Collection, embodying the essence of the designer’s craftsmanship and creativity.

Head to Everyday for thousands of branded and unbranded product lines from housewares, health and beauty and pound lines to gifts, cleaning, and catering products from leaders in the market including Arix Europe, Hovemint, RTC Direct, TF Cash & Carry, Ultimate Products, Universal Garments International, Wimpex, and Winners Europe.

“We’re thrilled to welcome back such an exceptional calibre of exhibitors,” said Jackson Szabo, Portfolio Director for Autumn Fair. “This show has always been a destination for serious retail buyers and independents, and this year is shaping up to be our most compelling edition yet, offering retailers a key opportunity to refresh their product ranges ahead of the peak shopping season.

Autumn Fair matches buyers with ready-to-ship suppliers, putting essential collections on the shop floor in no time! Whether you’re a retailer looking to make high-volume purchases or a supplier that supports small minimum orders, Autumn Fair facilitates fit-for-business partnerships by making connections that last. With 85% of floor space already sold and a 10 percent increase in event footprint, Autumn Fair is building on the momentum of the successful 2024 show, which saw a 34 percent rise in new buyers in attendance.”

The show’s exclusive partnership with Faire continues to enhance the experience for both buyers and suppliers, enabling independent retailers to take advantage of streamlined ordering and curated discovery. Bridging the gap between online and offline buying by offering UK brands and retailers the opportunity to simplify buying processes, expand networks, discover unique products and grow their business.

Whether restocking for Q4, discovering new ranges, or forging new supplier relationships, Autumn Fair remains an essential event for the retail trade calendar.

Autumn Fair takes place 7^th – 10^th September 2025 at the NEC Birmingham. To register or find out more, visit www.autumnfair.com