The Liberty Romford welcomes MINISO following successful pop-up

The Liberty Romford, the shopping centre owned and operated by Redical, has announced that global retailer, MINISO, has opened its latest store at the destination, following a successful pop-up activation which launched in December 2024.

Adding to The Liberty Romford’s dynamic tenant line-up and capitalising on the destination’s position as the number one London satellite shopping centre for retail spend opportunity, MINISO has unveiled its 2,270 sq ft London borough debut in Havering. Renowned for delivering exciting shopping experiences, the new store showcases the brand’s signature mix of fun and collectable product ranges.

Shoppers will find popular Vinyl Plush Blind Boxes, alongside characters, Hello Kitty, Kuromi, My Melody, Pochacco and Pompompurin, and newer launches from Disney’s Stitch, Minecraft and Harry Potter. The broader product selection also features MINISO brand categories such as everyday essentials, beauty, travel, homeware, tech and snacks.

Daniel Tucker, Leasing Manager at The Liberty Romford added: “MINISO is the latest leading brand to join our dynamic line-up, contributing to our strategic elevation of The Liberty Romford. We are certain the brand will land exceptionally well with our thriving community.”

Saad Usman, Chief Operating Officer at MINISO UK, said: “We’re thrilled to be opening our permanent store at The Liberty Romford. After such a fantastic response during our pop-up in December, we knew this vibrant, community-focused location was the perfect place to make a permanent home.”

Cushman & Wakefield and Green & Partners acted for The Liberty Romford, whilst Cushman & Wakefield represented MINISO.