Superdrug launches new Meadowhall flagship after significant investment

Health and beauty retailer, Superdrug, has unveiled a brand-new store in Meadowhall, creating 10 new permanent roles in the 10,199 sq ft space. The store is one of Superdrug’s largest locations in the UK, and forms part of the brand’s plans to expand its bricks and mortar retail footprint with 25 new stores set to open in 2025.

The store will offer an expansive range of health and beauty products, everyday toiletries, beauty treatments, and luxury fragrances including Superdrug’s own-brand ranges such as B. Skin, Me+, Vitamin E and Optimum. A nurse-clinic service will also be available, offering a range of services like travel health advice, vaccinations, and blood tests to meet the varying needs of Superdrug customers.

In addition to its extensive product range, the store features a dedicated Beauty Studio area, where shoppers can access professional treatments including eyebrow shaping, nail treatments, acrylics, lashes and piercings, making it a one-stop destination for all beauty needs.

Shoppers will also have the chance to sign up for Superdrug’s Health & Beauty card and VIP Rewards to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats, and the option to pay with points.

Clare Jennings, Property Director at Superdrug, said: “We are excited to be opening our new store in Meadowhall which will allow us to offer a premium shopping experience to our valued customers – featuring top health and beauty brands, a dedicated health clinic and in-store Beauty Studio. The opening will generate ten new jobs in Meadowhall, allowing us to support employment in the local community.”

Richard Crowther, Retail Leasing Director at British Land, said: “The latest in a long line of leading brands to have committed to Meadowhall, Superdrug’s brand-new, upsized location responds to clear growth in the health and beauty category. As we did with dozens of tenants last year, we work hard to create opportunities for growth at Meadowhall, finding the right size and right location to optimise performance across our brands – backed by evidenced performance from our best-in-class line-up, with combined investment that significantly improves the visitor experience.”