So.Shell to open sixth London location as part of rapid growth for the luxury nail & brow bar

Luxury nail and brow bar So.Shell, announces significant business growth with a new salon opening in mid-November 2025 in Covent Garden. The 1,600 sq ft new store, located at 27 Shorts Gardens is part of a successful expansion programme with the brand increasing its footprint to six prominent locations across London. This strategic expansion solidifies the brand’s position as a rapidly growing force in the UK beauty sector.

The new branch will offer twelve manicure stations and five pedicure chairs; all designed for simultaneous services whilst there are two dedicated stations for brows and lashes.

This new location will provide a truly luxurious and relaxing experience, offering simultaneous services to ensure customers can have a full manicure and pedicure in a single, time-saving visit.

So.Shell has become a destination for offering high-quality and efficient beauty services using Ukrainian techniques, So.Shell deliver their signature time and quality ethos through simultaneous manicure, pedicure, and eyebrow treatments in just 90 minutes.

The brand’s impressive growth trajectory includes the following five London salons:

• Wimbledon: Opened August 2025
• Westfield, White City: Opened May 2025
• Chelsea: Opened December 2024
• Battersea Power Station: Opened March 2024
• Carnaby: Opened December 2022

So.Shell has recently unveiled two new luxury salons in prime London locations, bringing its signature experience to more clients. The recently opened Wimbledon salon, located in the vibrant Wimbledon Quarter (Unit 203, 4 Queens Road, SW19 8ND), is now the brand’s second-largest space after its Chelsea location. This expansive 1,146 sq ft salon is well-equipped with three lash and brow stations, ten manicure stations, and four pedicure stations.

Westfield White City branch opened Spring 2025 within The Village on level one. This 624 sq ft space is appointed with eight manicure and three pedicure stations plus one brow station. Both destinations offer the ultimate in convenience and luxury, providing simultaneous services that allow customers to indulge in a complete manicure and pedicure in a single, time-saving visit.

Yana Galiyeva & Maria Sharova, So.Shell Owners, commented on the expansion: “We are incredibly proud of the journey So.Shell has been on. To have grown from one to six successful salons in such a short time is a testament to our team’s hard work and our unique business concept. Each new location, including our newest opening in Covent Garden, has been carefully chosen to bring our premium service to key destinations across London. We are excited for this next chapter and look forward to welcoming clients to our sixth salon very soon.”

The salons are open Monday to Sunday, from 10am to 9pm.