Seven openings in Shaftesbury Capital’s Soho including two UK firsts

Shaftesbury Capital has announced an abundance of activity across its Carnaby Street and Soho portfolio, as two international brands have launched debut stores, supported by new stores for five more popular retailers.

• TALA has opened its highly anticipated UK first store at 3-4 Carnaby Street. Founded by entrepreneur Grace Beverly, the 2,000 sq ft flagship delivers a vast range of consciously made activewear, with a focus on performance, fitness, quality, and style, as well as an exclusive product range, complemented by a welcoming and inclusive in-store experience.
• PURESEOUL, the UK-Korean beauty retailer, is set to open its new flagship on 12^th June at 11-12 Carnaby Street, in what will be the largest location to date. The new 3,000 sq ft space spans two floors and will stock over 2,000 curated products that include 30+ exclusive brands, which will make the Soho location one of Europe’s largest K-Beauty collections.
• At 1 Carnaby Street, FARM Rio has also joined the Soho neighbourhood, opening its first dedicated store in the West End. Hailing from Rio de Janeiro, FARM Rio occupies a 2,030 sq ft space and has brought its highly coveted selection of bold and colourful womenswear, featuring signature maxi dresses, relaxed graphic t-shirts, tailored minis, and vacation-worthy matching sets.
• Adding another debut to the area, Autry has made its entrance into UK retail, opening a 2,600 sq ft store at 61-63 Beak Street. Boasting an international reputation, Autry offers a unisex selection of vintage-style footwear with a contemporary, sports-performance-oriented twist.
• MAC Cosmetics has launched a new concept at 46 Carnaby Street, as part of a relocation. The experience-led CLUB MAC store concept emulates the vibrancy of Soho’s world-famous nightlife, and includes features such as a ‘Get Ready With MAC’ station styled like a nightclub washroom.
• Launching a pop-up, set to run to September, De La Vali has brought its collection of Ibizan-inspired womenswear to 36 Marshall Street. The space will feature new jewellery and accessories, alongside the main fashion collections that reflect the brand’s romantic, eclectic, and free-spirited style.
• London-born brand, Speltham, will launch a pop-up at 13 Newburgh Street on 20^th June. Having been stocked across multiple Anthropologie locations and with a strong online following, Speltham Soho’s selection of loungewear includes their renowned range of unisex boxers.

William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, said: “The demand for physical retail continues to increase as consumers look towards new, innovative retail experiences, and we have reflected this by not only widening our brand mix but by securing key brands as they invest in this opportunity. The openings of TALA and De La Vali, as well as the upcoming Speltham pop-up, reflect our commitment to attracting digitally native brands as they take their first steps into physical retail, while Autry, MAC, and FARM Rio now benefit from bringing concepts with differentiation to an audience in Soho that values a unique retail experience.”

Morgan Folwes, Chief Executive of TALA, also commented: “Launching our Flagship store is a celebration of TALA’s growth and its community. We are very excited to have joined Carnaby Street’s iconic history of fashion and retail, expanding our presence in the UK market and with international customers. This is a key milestone in our journey and it’s brilliant to now be welcoming our growing community into our flagship store.”