Rituals to open a new store in Peterborough

Luxury beauty and wellbeing brand Rituals is set to open a new store at Queensgate Shopping Centre in Peterborough on the 3rd September 2025. The new space, covering 179.7sqm, will provide shoppers with an immersive journey through Rituals’ distinctive range of luxurious bath, body, and home products, all thoughtfully designed to inspire moments of mindfulness and self-care in everyday life.

Situated in the bustling centre of Peterborough’s Queensgate shopping centre, the new store will reflect Rituals’ sensorial and holistic retail concept, designed to engage customers through rich storytelling and wellness-focused experiences.

The launch represents a significant milestone in Rituals’ ongoing UK growth strategy, underscoring the brand’s dedication to delivering luxury wellbeing experiences in high footfall leisure retail locations. Rituals’ arrival further strengthens Queensgate’s beauty and lifestyle lineup, enhancing its appeal to shoppers looking for premium, experience-driven retail.

Ed Ginn, Director of Investment Management at Invesco Real Estate, says: “This is an exciting time to be part of Queensgate, and Rituals joining the line-up is a sure sign of belief in the centre and the opportunities it provides for the best brands. Rituals is unlike anything we have in the scheme so far; a dedicated luxury space where visitors can shop a range of products, slotting in nicely to our existing retail and leisure offer.”

Annemarie Forsyth, Managing Director, Rituals Cosmetics (UK & Ireland), says: “We’re excited to launch our new store at Queensgate Shopping Centre in Peterborough and introduce the Rituals experience to this dynamic and much-loved retail hub. Our goal is to help people slow down and find joy in life’s everyday moments – whether that’s through indulgent bath rituals or soothing home fragrances. We look forward to welcoming customers and encouraging a deeper connection to self-care and mindfulness in their daily routines.”