Rituals brings its ground-breaking Mind Oasis to London’s Oxford Street

This October, luxury wellbeing brand Rituals will unveil its first UK Mind Oasis – a revolutionary sanctuary for the mind – right in the heart of Oxford Street, the UK’s most iconic shopping destination.

Blending science-backed treatments with immersive design, the Mind Oasis offers a bold new way to unwind. Think: multi-sensory experiences, deep relaxation, and a mental reset – all just steps away from the city’s hustle and bustle.

After captivating cities like Amsterdam, Paris, Barcelona, Antwerp, and Frankfurt, Rituals is bringing its award-winning Mind Spa concept to London, redefining what luxury wellbeing looks and feels like.

“We’re beyond excited to launch the Mind Oasis in London,” said Annemarie Forsyth, Managing Director, Rituals UK and Ireland. “Oxford Street is fast-paced and full of life – making it the perfect place to introduce a space that invites people to pause, breathe, and reconnect.”

The new flagship will also feature an exclusive product range, making it the ultimate UK destination for Rituals fans. Whether you’re a longtime devotee or a curious newcomer, the Mind Oasis in London promises a next-level wellness experience.