MINISO opens at Merry Hill

Merry Hill, one of the top 10 UK’s super-regional centres, has welcomed the arrival of innovative lifestyle retailer MINISO. The opening follows a continued desire to attract in-demand retailers, under new Redical ownership, in response to visitor demand.

The new 2,400 sq ft MINISO store, located on the Lower Mall, offers shoppers an extensive selection of toys, plush collectibles, stationery, homeware and snacks. The store features sought-after collections from popular merchandise ranges alongside MINISO’s hugely popular blind-box ranges, delivering a fun and engaging shopping experience to Merry Hill’s family demographic.

MINISO’s arrival at Merry Hill further strengthens the scheme’s distinctive retail offer, highlighting its ability to attract exciting and diverse brands. As the go-to destination for the West Midlands and the surrounding catchment, and one of the UK’s top 10 super-regionals, Merry Hill welcomes nearly 15 million visitors each year, offering brands unrivalled visibility and a powerful platform to launch within the region. MINISO’s opening reflects the momentum behind the destination following its acquisition by Redical, whose ongoing investment strategy is focused on enhancing the scheme and attracting additional sought-after retail, leisure and lifestyle brands.

Alistair Winning, Leasing Manager for Redical commented: “Obtaining exciting brands like MINISO is an important aspect of our leasing strategy for Merry Hill, as we move into its next chapter under Redical ownership. It is crucial that we provide our guests with a variety of popular and unique retailers that represent our diverse demographic, keeping visitors coming back for more. MINISO’s opening does exactly this, and reinforces Merry Hill’s stellar reputation through the continued curation of best-in-class retailers.”

Saad Usman, Chief Operating Officer at MINISO, added: “Merry Hill was the logical choice for our next opening, with its impressive catchment, high footfall, and quality retail line-up. Wherever we go, we want to create an experience, with a focus on playfulness, creativity, and expression, and Merry Hill’s all-day, experiential offer provides us with a strong platform to achieve this, so we already feel at home here.”