Mamas & Papas to unveil new concept flagship store at Trafford Centre

Mamas & Papas, the nursery brand, will officially open its new concept flagship store at Trafford Centre on Friday, 30th May. Relocated to a purpose-designed unit on the Centre’s Regent Crescent, the space has been carefully created to elevate the shopping experience while reflecting the brand’s continued commitment to supporting families at every stage of their parenting journey.

As a premium shopping destination, Trafford Centre has long been home to one of Mamas & Papas’ most popular stores, and this next chapter cements its position as the brand’s UK flagship location. As a concept store, the new space will introduce innovative point-of-sale features, interactive product experiences, and adaptable displays to support how today’s customers shop, while its flexible layout allows it to respond to changing needs and trends.

Marcus Appleton, Global Retail Director at Mamas & Papas, said: “Our Trafford Centre store has always been one of our most valued retail locations, and we’re incredibly excited to relaunch it as our concept flagship store with plans to roll out similar stores across our UK and International partners. Every detail of the new space has been thoughtfully designed to reflect how today’s parents want to shop, plus our knowledgeable in-store team is on-hand to offer support and advice, making it easier for customers to explore, compare, and find what’s right for their growing family.”

The Trafford Centre store will showcase the very best of the Mamas & Papas range –from award-winning travel systems and stylish nursery furniture to clothing, toys and essentials – while providing popular personalised services, including Buying for Baby appointments and Car Seat Consultations, to give parents tailored one-to-one support. Given its flexible nature, the space will also host exclusive in-store events to help inform and inspire parents on their journey, starting with a live Q&A featuring the brand’s new resident baby sleep experts, Calm & Bright.

Kate Pearson, Director of Asset Management at Pradera Lateral – Trafford Centre’s Asset Managers, said: “We’re delighted to be relocating Mamas & Papas to Regent Crescent, featuring our best of British high street brands. Having had a presence at the Trafford Centre for over 15 years, we’re thrilled that the new store will be the brand’s UK concept flagship space. The new Mamas & Papas will offer a wide range of products and enhance the in-store experience for our customers.”

With over 60 stores and concessions across the UK, a fast-growing e-commerce business, and a strong reputation for premium products and trusted advice, the new Trafford Centre store marks a key milestone in Mamas & Papas’ continued growth and customer-first approach.