Lindt delights centre:mk with the opening of its new concept store

centre:mk, one of the UK’s top 10 prime retail destinations, has announced the opening of Lindt, the premium Swiss chocolatier, adding to the centre’s already extensive best-in-class tenant mix and signalling growing investment from new brands.

Lindt has launched in a 1,670 sq ft boutique on Silbury Arcade, and joins premium retail brands, reinforcing centre:mk’s position as a regional destination for leading brands and elevated retail concepts.

Lindt at centre:mk features the brand’s latest design concept, which offers guests an immersive chocolate experience, such as Lindt’s iconic Pick & Mix selection, exclusive gifts, and personalisation. The boutique also includes unique features and trending flavours, from Tokyo Style Chocolate Matcha and Strawberry, and LINDOR Cherry Blossom.

Kevin Duffy, centre:mk’s Centre Director, commented: “Lindt’s opening marks continued investment in centre:mk by leading brands, and is further evidence of our commitment to providing guests with even greater choice and inspiration. Lindt is a great complement to our existing range of premium and aspirational brands, and is yet another signal of our position as the number one destination in the region and a top ten centre in the UK as a whole.”

Faythe King, Retail, D2C and eCommerce Director at Lindt, added: “We are thrilled to be opening our latest Lindt store in centre:mk. Our boutique format has performed strongly to date, and we are confident it will resonate with centre:mk’s extensive catchment.”