
Premium British lifestyle brand Crew Clothing has announced the opening of a brand-new location in Muswell Hill, London. Set to open its doors on Thursday 4th September, the 950 sq ft store marks the next step in the brand’s ambitious plan to open 20 new UK stores in 2025 and is the fifth location to open in the nation’s capital.
Located in the attractive North-London suburb of Muswell Hill, the new location follows the opening of a new store in Chiswick earlier this year, and joins existing locations in Richmond, Paddington, and the O2. The brand is aiming to bring their signature, coastal-inspired designs to the area, with the new AW25 collection available to shop in store. To celebrate the opening, Crew is inviting customers to enjoy complimentary Nyetimber sparkling wine tasters throughout the day, and will also be offering a free gift with purchase with every spend over £75.
Founded in Salcombe in 1993, the spirit of the coast continues to be woven into every stitch at Crew Clothing, and the signature style comes in the form of timeless pieces for men, women and children. These include an array of styles including heritage rugby shirts, relaxed but smart tailoring and the perennial classic, the Breton stripe. Starting its journey in the back of a windsurfing shop, Crew remains a supporter of British sport and is proud partner to England Red Roses, the Lawn Tennis Association, Henley Royal Regatta and Exeter Chiefs.
“We’re thrilled to be opening a new location in the vibrant Muswell Hill neighborhood,” said Suzanne Wildey, Head of Retail South. “We hope customers both new and existing are excited to shop our autumn range in person, and we can’t wait to welcome them through the doors with fizz and an enticing gift with purchase. We’ve had an exciting year already, with the launch of new ranges and several new store openings. We’re entering a period of growth as a business, and we’re continuing to see strong demand for bricks-and-mortar retail. Muswell Hill feels like a natural fit for the brand, we’re looking forward to opening in an area where we know there are already fans of the Crew. There’s plenty more in the works for Crew, too, and I’m so excited for what’s up and coming.”