wed2b opens new Birmingham Central store, marking first store launch of 2026

wed2b, the UK and Europe’s largest and fastest-growing bridal retailer, is delighted to announce the opening of its new Birmingham Central store on Wednesday 14th January 2026.

This launch marks wed2b’s first store opening of 2026 and further strengthens its presence in the Midlands. Birmingham Central becomes the brand’s third store in the Birmingham area, joining existing locations in Shirley and Wednesbury, making wed2b even more accessible to brides across the region. The new opening also represents wed2b’s continued growth, bringing the retailer to 42 stores across the UK and 60 across the UK and Europe.

To celebrate the opening week, wed2b will be offering a range of exclusive experiences for brides-to-be visiting the Birmingham Central store. From Wednesday to Sunday, the first five brides who sign in on the wed2b welcome screen each day will receive an exclusive wed2b goody bag filled with special bridal treats. In addition, every bride who visits during opening week will be entered into a competition to win a free wed2b wedding dress or receive their money back.

wed2b is known for redefining the traditional bridal shopping experience by removing pressure, long lead times and high price points. Brides are invited to browse freely, try on a wide range of styles and take their dress home the same day, with no appointment required.

The Birmingham Central store will feature a curated selection of wedding dresses from wed2b’s six exclusive in-house designers, each offering a distinct design aesthetic. From clean, contemporary silhouettes to romantic lace and statement detailing, the collections are designed to suit a wide range of bridal styles.

All dresses are available off-the-peg in sizes 6–30 and priced between £499–£999, ensuring exceptional quality and design without the traditional bridal price tag. Alongside wedding dresses, wed2b also offers a complete bridal wardrobe, including bridesmaid dresses, flower girl outfits and accessories, allowing bridal parties to shop together in one place.

With expert in-store stylists on hand to offer honest guidance and support, wed2b combines contemporary design, inclusive sizing and transparent pricing to create a bridal experience that puts the bride first.