
- Foot Locker is hosting a series of panel talks and workshops across Europe this August and September to help inspire the next generation with their career aspirations in the music, fashion and creative industries.
- Nottingham’s own Lostboys will take over their hometown Foot Locker store for its ‘Foot Locker x Lostboys: Back to School Workshop’ – giving exclusive intel on how to start up a brand and break into the music industry.
- FLX members can also bag exclusive rewards on items in the back-to-school collection such as bonus cash backs and voucher rewards to win looks worth up to £500.
Foot Locker is empowering young people to take control of their future as it launches its back-to-school campaign: We Are Ready.
That first day back to school is a time that often brings anxiety to young people, and so We Are Ready aims to shift that focus to encourage students across Europe to explore their style and individuality to be ready for whatever their future brings.
To do just that, Foot Locker is hosting a series of panel talks and workshops throughout August and September in key European cities of Nottingham, Paris, Milan, Rome, Barcelona and Berlin. The workshops will be hosted in partnership with key local, artistic collectives offering guidance and advice on how to break into and make it in creative industries as students think ahead to their future careers.
Collective, Lostboys, will host their ‘Foot Locker x Lostboys: Back to School Workshop’, as they take over the Foot Locker store in their hometown, Nottingham, on 5th of September.
The takeover will kick off with in-store music powered by two of the Lostboys’ own DJs, and any student who shows their student ID in the store will get an exclusive Lostboys’ product (while stocks last). The store will close early, and the workshop will take place between 5 – 7pm, offering exclusive behind-the-scenes advice on how to break into the music and creative industries – from networking tips to knowing how to start a brand from scratch.
Lostboys will even be joined by players in the UK fashion and music scenes who’ll share their own experiences and advice. Alongside the workshop, students will get a goody bag with exclusive product and useful resources from the workshop.
For those who can’t make it to the Nottingham workshop, Foot Locker’s FLX members can still unlock rewards during the back-to-school period: purchases from the back-to-school collection will earn bonus points, which can be spent on FLX Cash, raffles, and members-only experiences such as voucher rewards to win looks worth up to £500.
Slavka Jancikova, VP Marketing EMEA, said: “The back-to-school period can be an incredibly difficult time for students as they look to forge their own paths within their studies and future careers. There’s no linear path to success, especially when it comes to roles in creative industries, but We Are Ready aims to combat that with the latest product and experiences to support their studies. Students will head back to their studies ready for anything, with more confidence in their future and all the tools they need for the upcoming year.”
The We Are Ready collection features exclusive drops from leading brands, including On Cloudtilt, New Balance 1000, 960 and 740, Adidas Spezial (also in exclusive colourways only at Foot Locker), Nike TN and Shoxx, as well as Asics Gel Venture 6, Puma Speedcat and Salomon XT-6.