Superdrug opens the biggest store in the south west

Health and beauty retailer Superdrug has opened a new store at Cribbs Mall in Bristol, creating 25 new permanent roles in the new 8,901 sq ft. space. The store is the biggest Superdrug store in the area, as the retailer continues expanding its bricks and mortar retail footprint.

The new store offers customers access to the largest range of health and beauty products, everyday toiletries, beauty treatments, and luxury fragrances. With a fully extended range, shoppers can explore a bigger selection of cosmetics, premium fragrances, and beauty services, including brows, nails and lashes.

The store also boasts an expanded beauty offering, featuring Superdrug’s own-brand cosmetics range, Studio London, as well as other best-selling ranges. Beauty enthusiasts can also enjoy a wider variety of exclusive beauty and personal care brands too, ensuring there’s something for everyone.

Additionally, this opening makes it one of 30 Superdrug destinations nationwide to feature the innovative Beauty Playground concept, which is redefining the in-store experience for customers. Beauty Playground has been rolling out to top Superdrug locations across the UK. Positioned as a hub for beauty discovery, it enables customers to test and trial the latest products, interact with new and exclusive brands, and receive expert guidance from trained brand ambassadors. The concept also incorporates content creation spaces, including social stations with ring lights, allowing shoppers to capture and share their experiences in-store.

Adding to the in-store experience is a dedicated Beauty Studio, where shoppers can access professional treatments at affordable prices including brow, nail and piercing services. Alongside this, the store will offer customers access to a new nurse-led clinic, offering treatments such as Flu jabs.

Shoppers will also have the chance to sign up for Superdrug’s Health & Beautycard and VIP Rewards to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats, and the option to pay with points.

Clare Jennings, Property Director at Superdrug, said: “We’re excited to open the doors to our brand-new store at Cribbs Mall in Bristol. With direct entrance into the shopping mall this new location represents another step in Superdrug’s continued investment in bricks and mortar retail, and we are excited to bring an even broader selection of products and services to local customers.

With a focus on delivering a modern, engaging shopping experience, the store showcases top health and beauty brands, a dedicated premium fragrance area, and our popular in-store Beauty Studio along with special offers such as 20% off services for the first week. We’re also proud to be supporting the local community by creating 25 new jobs and making a lasting investment in the area’s future.”

Katie Searle, Director, Asset Management, at Sovereign Centros by CBRE, said: “It is great to see Superdrug select Cribbs Mall for its flagship store in the region. As one of our most popular brands Superdrug has always performed strongly at Cribbs Mall, and this new enlarged space will allow it to showcase more of its fantastic products to its customers.

Superdrug’s upsize is testament to how big brands continue to invest in their spaces at Cribbs as they look to enhance the shopper experience. We look forward to seeing Cribbs shoppers enjoy the new Superdrug space as we cement our place as the South West’s home of health and beauty.”