Shaftesbury Capital welcomes a quartet of new brands to Covent Garden’s Seven Dials neighbourhood

Shaftesbury Capital has announced the signing of four new retailers in Covent Garden’s Seven Dials neighbourhood, including a London first for Scottish brand Islander, and a new London flagship for Code8 Beauty.

These signings underline the destination’s appeal as a hotspot for independent boutiques and retailers, as brands look to establish and build upon their London presence.

• Code8 Beauty will open an 800 sq ft flagship at 29 Monmouth Street this May. The London-born makeup brand, founded in 2019, delivers minimalist, high-performance makeup products, designed for speed and efficiency with its ‘less is more’ philosophy. With only one store currently in London, Code8 Beauty has selected Covent Garden’s Seven Dials for its new flagship location, reinforcing the destination’s role as a prime spot for emerging, independent brands. Alongside its dedicated team of professional makeup artists offering a range of beauty services and makeup masterclasses, the store will also introduce a bespoke lipstick experience and new engraving service, enabling customers to create personalised lipstick cases and makeup brushes.
• Menswear brand Percival will open a 900 sq ft store at 68 Neal Street. Founded in East London in 2010, Percival is known for reimagining classic menswear with a modern edge. The new store will stock a range of jackets, coats, suits, knitwear, jeans and more, as well as offer its personal styling services.
• Joining Code8 and Percival is ethical eyewear brand MONC, which is set to open its second store in London in March at 17 Monmouth Street, spanning 800 sq ft. MONC produces premium sunglasses and spectacles, with each frame responsibly sourced and crafted in Italy. The new store will reflect the brand’s understated, pared-back aesthetic. MONC will be launching its new Eyecare experience in-store.
• Scottish brand Islander is also set to open in Covent Garden’s Seven Dials later this year. Known for its Harris Tweed handbags, footwear and accessories, Islander currently operates seven stores across Edinburgh and St Andrews, with 29 Shorts Gardens marking the brand’s first store in London. The space will host immersive Handbag Workshops, comprising a 60-minute experience where customers design and create their own bespoke satchel.

William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, commented: “Seven Dials plays a central role within the wider Covent Garden district, continuing to act as a highly effective launchpad for brands establishing flagship locations or making their London debuts. Our focus on curating the right mix of brands ensures the area remains dynamic, relevant and appealing, and the arrival of Code8 Beauty, Percival, MONC, and Islander reflects the ongoing strength of demand from brands seeking to be part of this vibrant destination.”

Sophia Chikovani, Founder of Code8 Beauty, added: “The opening of our newest flagship in Seven Dials represents an important milestone for Code8’s continued growth. Covent Garden was a natural choice — a destination where flagship stores flourish, and brands gain global visibility.  As a recognised beauty hub and home to some of the industry’s most respected names, Seven Dials offers the perfect environment for Code8 to thrive.”

These latest openings build on a strong year of leasing activity across Covent Garden, following 30 transactions completed in the Seven Dials neighbourhood in 2025, plus a series of new arrivals set to enhance the district’s diverse dining offer.