Sephora UK set to open two major stores in Scotland this summer

• Global beauty leader will open its first Scottish “temples of beauty” in St James Quarter in Edinburgh and Silverburn Glasgow later this year.
• A host of brands like rhode and Haus Labs will be available to shop in person for the first time on Scottish soil.
• Sarah Boyd, Managing Director for Sephora UK: “Opening in both Edinburgh and Glasgow this summer is about bringing double the energy, double the access, and double the magic to a country that has long been calling for it”.

Sephora UK has revealed it’s set to open not one, but two stores in Scotland this summer, after years of passionate calls from fans north of the border.

The LVMH-owned beauty powerhouse is bringing its signature black and white stripes to Edinburgh and Glasgow later this year, following immense demand online.

The investment into Scotland has been hailed by members of the beauty and business communities alike, as the brand is set to open the major stores in quick succession within the same home nation for the first time.

The Edinburgh store will be located at St James Quarter and will boast 4,961 sq ft of dedicated shopping space, while the Glasgow store will open at Silverburn Shopping Centre, spanning 5,048 sq ft.

Hoardings will appear in both store locations imminently, playfully displaying the iconic black and white stripes with a Scottish nod as Sephora says, “Twice the stripes, twice as bonnie!” in both Silverburn and St James Quarter.

Both stores will be fully stocked with Sephora UK exclusives and selective brands, giving fans the chance to shop the likes of rhode, Haus Labs, Makeup by Mario, Merit Beauty, INNBeauty Project, Tower 28 and recent newcomer Half Magic for the first time ever on Scottish soil.

Sarah Boyd, Managing Director of Sephora UK, said: “The Sephora UK team and I are thrilled to finally reveal that we’re bringing our ‘temples of beauty’ to not one, but two incredible Scottish cities this summer – with fans crying out for a Scottish beauty playground.

It has been three years since we opened our first UK store; from the very beginning we’ve been searching for the perfect locations for us to open in the region – and we are so happy to have found them in Edinburgh’s St James Quarter and Silverburn Glasgow.

Opening in both Edinburgh and Glasgow this summer is about bringing double the energy, double the access, and double the magic to a country that has long been calling for it.

Scotland also steps into a landmark summer, so the timing couldn’t feel more meaningful, and Sephora UK is proud to play a part in a special season that is set to make its mark in the history books.

We know how eagerly our Scottish customers have waited while we expanded across England, Wales, and Northern Ireland, and we truly want to say thank you for your patience and loyalty.

Now, Scotland, let’s get even more bonnie together!”

Anne Ledgerwood, Estate Director at St James Quarter, said: “The opening of Sephora’s first store in Scotland is a major moment for both St James Quarter and Edinburgh’s shopping scene.

“As one of the most influential names in global beauty, its arrival brings a new retail experience to the city and an exciting addition to St James Quarter’s growing beauty line-up.

“Sephora’s immersive concept and curated brand offer will our give customers something truly new, whether they are long-time fans or discovering the brand for the first time.”

David Pierotti, General Manager of Silverburn, added: “Sephora coming to Glasgow marks such a big moment for the city and the west of Scotland and we are so pleased to be home to its largest store in the country.

Our commitment to delivering an award-winning, first-class retail experience for our guests is demonstrated through our diverse offering of leading names across fashion, lifestyle and beauty.

I know our community in Glasgow will be very excited to see another globally recognised brand join us and we look forward to welcoming them to Sephora’s ‘temple of beauty’ here at Silverburn.”

The openings mark a major milestone in the retailer’s ambitious expansion journey, bringing its “temples of beauty” even closer and more accessible than ever to communities nationwide.

What’s more, following the launch of its Belfast store in February, the Scottish store openings will mark a defining moment as they signify a proud presence across all four nations of the United Kingdom.

As well as some Scottish firsts, the stores will also feature TikTok-viral favourites featured as part of the retailer’s ‘Hot on Social’ edit, including Glossier, Glow Recipe, Rare Beauty, Sol de Janeiro, Tatcha, and Kosas.

Customers at the Edinburgh and Glasgow stores will be able to enjoy personalised redeemable beauty consultations, gift-wrapping and engraving services, as well as immersive in-store experiences designed to inspire confidence and creativity.

The new stores will also be among some of the first to introduce Sephora UK’s Beauty Scan technology, which allows Beauty Advisors to use an advanced lens to analyse a client’s skin for a more individualised consultation and personalised product recommendations, including oil and hydration levels and foundation shade matching.

What’s more, in line with Sephora UK’s commitment to a seamless omnichannel offering, shoppers will also be able to continue the Sephora shopping experience via the Sephora UK app for exclusive product offers, as well as the MySephora loyalty programme, where clients can earn points on every purchase in-store and online, unlocking exclusive rewards, surprise gifts, early access to launches and invites to special events.

The opening of stores in Edinburgh and Glasgow respectively feed into Sephora UK’s expansion strategy to open their iconic “temples of beauty” alongside the retailer’s new, small format boutique stores, which were recently announced to debut this summer at Soho’s Carnaby Street and Shoreditch’s Old Spitalfields Market.

This updated strategic approach to Sephora’s UK expansion is cemented in the aim to bring prestige beauty to all corners of the UK. Like the calls for stores opening in Scotland, the boutique formats were a direct response to Sephora’s highly passionate and engaged beauty community requesting for different kinds of shopping experiences with the high street shopper in mind – a testament to Sephora’s commitment to listening to its fans on how and where to best show up with their new stores as the retailer expands.

The blend of Sephora’s boutique formats and destination shops with a large sales floor aimed at discovery takes a modern approach to retail, delivering different kinds of shopping experiences for its wide-ranging clientele, reinforcing Sephora UK’s commitment to making premium beauty accessible to all.