Sainsbury’s Nectar360 partners with Uber and Uber Eats to bring Nectar loyalty to customers

• From today, Nectar members can now turn their points into Uber rides or Uber Eats orders – a first for Nectar and for Uber

• Customers can swap Nectar points for an Uber voucher, automatically added to their Uber app for use on Uber Rides or Uber Eats

Sainsbury’s Nectar360, which owns and operates Nectar, has partnered with Uber so members can use their points for Uber and Uber Eats.

The addition of Uber to Nectar’s over 500 big brand partners has created a new reward category for the loyalty programme. It marks the first time Nectar has partnered with a ride‑hailing platform, adding even more choice for its members.

From a ride home or train somewhere exciting to a takeaway at the weekend, the new partnership is all about creating loyalty that everyone loves with Nectar, providing members with joyful, real-life experiences.

The partnership gives Nectar customers another way to make the most of their points. Through the Nectar app, customers can choose how many points to use with Uber, from 500 to 4,000 at a time – equivalent to between £2.50 and £20.

Amir Rasekh, Managing Director, Nectar360, said: “We’re giving people more ways to enjoy the value they get from Nectar, making everyday moments more rewarding. Being able to use Nectar points on Uber rides or an Uber Eats treat is something we know people will love, because it fits so easily into everyday life. It’s an exciting first for us too, as our only ride‑hailing partner.”

Katie Hunter, Head of Grocery and Retail at Uber Eats, said: “Nectar has built a deep connection with British households, and we are so pleased to become their first-ever ride-hailing and delivery partner. By integrating our services, we’re providing Nectar’s loyal members with even more flexibility in how they spend their rewards, whether that’s a reliable ride home or a favourite meal delivered to their door, making daily life just that bit more seamless.”