Primark launches adaptive swimwear range in partnership with Victoria Jenkins

• Primark’s new adaptive clothing collection now features the high street’s first swimwear developed around the needs of disabled people or those experiencing temporary disability
• Adaptive clothing designer Victoria Jenkins collaborated on the design of the collection saying: “this is a major milestone for adaptive clothing on the high street”
• Primark also reports on progress around making it a more accessible place to work and shop, including updates to its kidswear ranges and the introduction of a seated mannequin to stores

Primark strengthens its commitment to accessibility with the launch of its spring/summer adaptive clothing collection, including the high street’s first adaptive swimwear. Developed in partnership with award‑winning adaptive fashion designer Victoria Jenkins, the range is designed to make dressing easier and more comfortable for people with a wide range of needs, without compromising on style or value.

Available in selected stores and via Click & Collect from today, the range includes a women’s black tankini (£14 / €16 top; £10 / €12 bottoms) featuring tube access at the side seams and inner waistband pulls, and men’s cargo swim shorts (£12 / €14) designed with accessible openings, extra‑large pockets for devices, tube access and inner waistband pulls.

The launch is the latest update to Primark’s adaptive clothing range, which first hit the shelves in January 2025. Alongside swimwear, the collection includes a range of new warm-weather staples such as tees, linen shorts, co-ords and short pyjama sets, as well as adaptive nightwear and underwear. New additions also include an adaptive stoma brief with drip resistant technology, available for £5 / €7, alongside refreshed versions of customer favourites.

The range forms part of its wider commitment to make Primark a more accessible place to work and shop. This includes offering more accessible products, creating inclusive store environments, fostering a culture of accessibility and ensuring diverse representation across its campaigns.

Last summer, Primark unveiled its first seated mannequin, co-created with disability advocate Sophie Morgan, and announced updates to its kidswear range, building sensory-friendly features into its core lines. In-store initiatives include a sensory-friendly shopping hour every Saturday morning at 26 stores across Great Britain, with plans for a full UK rollout later this year. AccessAble Detailed Access Guides are also available for all UK and Republic of Ireland stores to help customers plan their visits with confidence.

Ann Marie Cregan, Trading Director at Primark said: “We’ve learned so much from customers since launching our adaptive range, particularly the difference the right clothing can make to everyday life. That feedback has shaped this collection, and we knew swimwear was an important next step, especially as holidays and warmer weather can bring additional challenges. Our focus is simple – creating stylish, comfortable, and practical pieces, all at the same great value our customers expect. We’ll keep listening and learning to deliver what matters most.”

Victoria Jenkins, Adaptive fashion designer and founder of Unhidden added: “To be able to expand the offering to new categories and utilise customer feedback in real time to improve the garments is something I am immensely proud of and truly shows Primark’s ongoing commitment to this range.”

For more information on Primark’s Adaptive range and to shop on Click & Collect, visit www.primark.com.