New Søstrene Grene Store Opening in Exeter

At 9:59am on Friday, 22nd August, Danish homewares brand Søstrene Grene will open the doors to its newest store in Exeter. Situated in the city known for its vibrant cultural scene, the launch marks the first store to be open in Devon.

Bringing its signature Scandinavian-inspired designs to Devon, Søstrene Grene’s new store will offer a curated selection of affordable homewares, furniture, lifestyle products and craft essentials. Located in Paternoster House, 182-185 Fore Street, the store’s will be at the heart of Exeter city centre.

To mark the occasion, the first 100 customers through the doors will receive a voucher for a rug worth over £60. Guests will also receive a canvas tote bag filled with Søstrene Grene goodies and will be able to explore the brand’s latest collections whilst enjoying refreshments and live performances by a classical string duo and ballerinas.

Originating in Denmark, Søstrene Grene now has over 340 stores globally, and over 50 locations across the UK. The new Exeter store adds to Søstrene Grene’s growing presence in the UK and south west England.

Mikkel Grene, group CEO and co-owner of Søstrene Grene, comments: “We are thrilled to continue our UK expansion, with our new Exeter store. Exeter is an exciting destination and we’re excited to bring a touch of Scandinavian charm to this fascinating city, offering a warm, inviting experience to all who visit.”

UK Partners, Norma Jacob and Richard Power, who operate Søstrene Grene stores across Northern Ireland, Southern England, Scotland and Wales, are excited to bring shoppers to the new Exeter store.

Norma Jacob, comments: “We’re proud to unveil our new store in Exeter. The centre offers a fresh and inspiring way to experience Søstrene Grene in the heart of the city. Our aim is to create a calm, welcoming space where customers can pause, explore, and enjoy a moment of Scandinavian serenity.”

Richard Power adds: “We’re always overjoyed with the warm and anticipated response to our store openings and the Exeter store is not to disappoint. We’re excited to introduce the world of Søstrene Grene to this exciting destination and bringing a timeless design to its antique history.”