Mr Fogg’s unveils flagship market tavern in Covent Garden

Shaftesbury Capital has announced that Inception Group has officially launched its newest concept, Mr Fogg’s Market Tavern, in Covent Garden’s world-famous Market Building, showcasing the destination’s continued appeal to high-quality, distinct, and experiential brands.

Mr Fogg’s Market Tavern has opened in the c.4,500 sq ft space in the Market Building, marking the largest addition to the Mr Fogg’s Tavern collection, joining existing sites in St Martin’s Lane, Soho, Fitzrovia, and Liverpool Street. Accommodating 130 covers indoors and a further 60 on its terrace, the new tavern’s original brickwork arches and flagstone floors are in keeping with the historic setting, and a series of interconnected spaces, including a dedicated Guinness Saloon bar, will create an immersive guest experience.

Mr Fogg’s Market Tavern is one example of the world-class F&B brands that Covent Garden continues to attract, with the destination already home to many innovative chef-led concepts, such as the recently opened Burro by Conor Gadd in Floral Court and Buvetteby Jody Williams in Neal’s Yard. Mr Fogg’s Market Tavern enhances the experiential side of the dining offer in Covent Garden, showing its continued evolution under Shaftesbury Capital’s long-standing investment and stewardship.

Emma Matus, Head of Restaurant Leasing at Shaftesbury Capital, commented: “The arrival of Mr Fogg’s Market Tavern in the iconic Market Building is a standout addition to Covent Garden and a testament to our longstanding relationship with Inception Group. The new flagship marks a fourth site for the group within the Shaftesbury Capital portfolio, reflecting the strength of our partnership and the continued confidence that leading operators place in Covent Garden as a destination to grow and evolve.

Covent Garden certainly sets the benchmark for hospitality and leisure, bringing together world-class operators in an environment that simply cannot be replicated elsewhere. Mr Fogg’s Market Tavern adds vibrancy, individuality, and a memorable experience to the destination, complementing Covent Garden’s distinctive character and reinforcing its appeal to both Londoners and visitors alike.”

Charlie Gilkes, Co-founder of Inception Group, added: “Covent Garden provides an exceptional setting for our flagship tavern, bringing together its rich heritage, vibrant atmosphere, and prime leisure and F&B line-up. We look forward to welcoming Londoners and visitors from across the UK and overseas, and are particularly excited to introduce our dedicated Guinness room, which will offer a distinctive experience within this landmark destination.”

Image credit: Johnny Stephens Photography.