Momentum continues to build at The Cotswold Company with sales growth of 30 percent in H126

The Cotswold Company, the digitally-led premium handcrafted furniture and homeware brand, is pleased to announce a record trading update for the six months to 30th August 2025.

Highlights

• Sales¹ up 30 percent year-on-year to £56.9m (H125: £43.8m), driven by outstanding brand momentum, strength of product offer, new showroom openings, and enhancements to the digital experience
• Significant outperformance against the broader home and furniture category²
• New showrooms opened in Knutsford and Harpenden, bringing the total to 13 UK showrooms. Both showrooms are trading well above expectations, with two additional showrooms planned to open before the year-end. 
• 21 percent year-on-year increase in active customers³ to more than a quarter of a million
• New product range extensions were exceptionally well received with:
  • Upholstery orders up 82 percent year-on-year 
  • Accessories orders up 38 percent year-on-year
• Strong margin performance of +140bps
• Continued investment in supply chain and logistics to support long-term growth ambitions, including a new c.80,000 sq. ft. warehouse in Lichfield

Building on a record FY25, which saw the Group deliver orders of over £100m, The Cotswold Company has continued its strong momentum in H126, achieving year-on-year sales growth of 30 percent (+£13.1m) to £56.9m. This Group materially outperformed the broader home and furniture market in the period (Barclays +5.2 percent; IMRG -2.1 percent) and for eight consecutive quarters, demonstrating the growing relevance of the brand and omni-channel model, strength of product ranges, and effective marketing strategy.

New showrooms (in Harpenden and Knutsford), investments in new product ranges, and successful brand-led marketing campaigns have driven a 21 percent year-on-year increase in active customers³ to more than a quarter of a million.

The Group has continued to invest in its digital capabilities, and has unveiled a major upgrade to its digital experience with the launch of ‘Searchandising’ – a new AI-powered tool that makes it faster and easier for customers to discover the right product. The system uses smarter filters and richer product data to improve search results on-site, while also boosting the brand’s visibility in both traditional search engines and emerging AI-driven answer platforms. This marks the Company’s first customer-facing use of AI and positions it at the forefront of how consumers will increasingly shop through generative AI and large language models.

Finally, to support long-term, sustainable growth, the Cotswold Company has made further investments in its operational infrastructure with the opening of a new 80k sq. ft. distribution centre in Lichfield. Alongside this, the Group has invested in a new fleet of 30 delivery vehicles. This builds on investments made in FY25, which saw the opening of its new Swindon delivery hub.

September marks an additional milestone with the launch of the brand’s partnership with Will Kirk as their Quality Expert. As a skilled furniture restorer, TV personality and passionate advocate of traditional craftsmanship, Will Kirk is uniquely placed to help customers understand the features of quality furniture and has curated his own product edit of his favourite pieces from the brand’s collections to showcase furniture that’s built to last.

Ralph Tucker, Chief Executive Officer of The Cotswold Company, said, “I’m delighted that The Cotswold Company’s momentum has continued into the first half of FY26, delivering a record H1 performance and significant market outperformance. This reflects the growing strength and awareness of the brand, our value for quality product proposition, highly relevant digitally-led omni-channel model, and – above all else – the hard work of our people across the business.

For several years, we have seen an increasing number of customers look for alternatives to soulless, and low-quality furniture. At The Cotswold Company, we’re proud to be at the forefront of the nation’s shift towards high-quality furniture that not only adds personality to any room but is also ‘Made for Life’.

I’m excited to welcome Will Kirk to the brand as our Quality Expert, embodying our values of craftsmanship and sustainability, and bring two new showrooms to customers in strategically important locations later this year. Combined, these will enable us to introduce our brand to more consumers across the UK and bring characterful, quality and thoughtfully designed furniture to more homes.”

¹ Sales defined throughout this press release as Gross Order Value

² Home and furniture market growth average of +5.2 percent according to Barclays in the Feb-Aug 2025 period. 

³ Active defined as purchasing once or more in an 18 month window