Hobbycraft creates new sales channel with the launch of Hobbycraft TV

Hobbycraft is evolving its sales channels with the launch of Hobbycraft TV. The innovative new media offering will be dedicated to reaching crafters of all abilities, and is inspired by new Hobbycraft research that discovered video content is a source of craft inspiration with 1 in 3 people using YouTube to learn craft skills.

Launching early September, Hobbycraft TV will bring viewers daily demonstrations from a wide range of craft experts across all genres. Whether you are a seasoned maker or just getting started, viewers can tune in for innovative tutorials, expert tips, and inspirational ideas. The channel will be available to watch on Freeview Channel 97 from 7.30am on Thursday 4th September, as well as online anytime at www.hobbycraft.co.uk/TV, while archive episodes will be available on https://www.youtube.com/@hobbycraft

Hobbycraft TV will be a platform for education, inspiration, and connection. By delivering daily, demonstration-led content that is also fully shoppable, it will be easier than ever to learn new skills, discover fresh ideas, and access the tools and materials needed, all in one place. Whether viewers are crafting from the comfort of their own homes or catching up on the go, Hobbycraft TV will provide access to high-quality, accessible content that is fully shoppable, and hundreds of new brands available to purchase.

Alex Willson, Hobbycraft CEO, comments: “The launch of Hobbycraft TV marks an exciting chapter for the business with the introduction of an innovative new media channel for customers to experience Hobbycraft. It will offer a seamless shoppable experience with daily demonstrations, expert guidance and creative content, all designed to inspire, educate and connect with both new audiences and our existing crafting community.”

Steven Hubbard, Board Advisor for Hobbycraft comments: “As the UK’s leading craft retailer, we’re proud to be investing in a brand-new live media experience that brings even more inspiration and innovation to our engaged customers and passionate makers. Hobbycraft TV will become a destination for crafters of all abilities to hear from some of the craft industries’ leading makers, showcasing over a hundred leading brands inspiring our viewers to get making.”

Hobbycraft TV will go live on Freeview Channel 97 at 7:30am on Thursday 4th September.