Iceland offering shoppers £5 free during school holidays

Iceland and The Food Warehouse has launched an exclusive offer through its popular Bonus Club scheme, designed to help the most vulnerable families in the UK this Easter.

As food prices continue to rise, and with the Easter holidays imminent, meaning children are spending more time at home, parents are facing increased household food costs. 

Iceland is stepping in to help families with over 950 stores accepting free school meal vouchers throughout the Easter break, as well as giving Bonus Club customers a free £5 top up, making it one of the supermarket’s biggest free school meal top ups to date.

To claim the top-up, families must have a registered Iceland and The Food Warehouse Bonus Card, which is free to sign up for via the Bonus Club app https://www.iceland.co.uk/bonus-club. 

This offer is available to those customers with a Bonus Club App account and who are entitled to receive a school holiday meal allowance voucher.

Eligible customers will receive £5 back on their Bonus Club App when they spend a minimum of £15 of School Meal Gift Cards in-store between 24th March 2026 – 13th April 2026.

In addition to the top up, Iceland has also curated a range of deals specifically to help families, including deals on lunch time snacks, everyday essentials and delicious meals. Offers include 4 for £4.80, 5 for £5, buy two get one free and more.

Lord Richard Walker, Executive Chairman of Iceland Foods said: “We know families look to reduce spending in all aspects of daily life, and we know that as a business we need to do our bit to help.

At Iceland and The Food Warehouse, we’re committed to standing by families during these challenging times. We hope these extra top-ups bring a little relief to those who need it most this Easter.”

The supermarket has also announced an extension of its Food Club scheme, created in partnership with the not‑for‑profit lender, Fair For You. The scheme provides interest‑free loans of up to £100, helping families spread the cost of essential food and household items. 

A total of 40,000 families has already used the scheme – with evidence suggesting that, for some, the loan has made the difference between eating or going hungry.