Frasers Plus Designer Outlet Swindon raises over £22,000 for local children’s hospice Julia’s House

Frasers Plus Designer Outlet Swindon is celebrating a successful partnership with local children’s hospice, Julia’s House, having raised more than £22,000 over the past three years and confirmed to continue supporting the charity in 2026.

The milestone marks a meaningful collaboration that began with sponsorship of Swindon’s Big Dog Art Trail in summer 2023 and has since delivered significant impact for the charity and local community, with the outlet naming Julia’s House as its Charity of the Year for the past three years.

Through a series of creative fundraising initiatives and team challenges, Frasers Plus Designer Outlet Swindon has supported the charity’s vital work caring for children with life-limiting and complex conditions across Wiltshire and Dorset.

Fundraising activities has ranged from donating booking fees from the centre’s popular Christmas experiences over the past two years to colleagues taking on two half marathon treks, with a full marathon trek planned for later this summer.  In addition, all expired lost property from the centre is donated to Julia’s House to be resold in its charity shops, while a permanent donation station at Guest Services encourages visitors to contribute all year round.

To mark the milestone, representatives from Julia’s House visited the centre to receive a celebratory cheque, recognising the total funds raised to date.

Jo Common, Corporate Fundraiser at Julia’s House, said: “We have loved getting to know the team at the Frasers Plus Designer Outlet Swindon since we started working together on Swindon’s Big Dog Art Trail back in the summer of 2023. Our relationship has gone from strength and strength, and it is amazing that the outlet has raised and donated an incredible £22,000 to our Julia’s House children and families since the start of our partnership!

We are thrilled that their support is continuing, as partnerships like this are crucial in helping us keep our vital service going for the children and families who rely on our care.”

Charlotte King, Marketing Manager at Frasers Plus Designer Outlet Swindon, added: “We’re incredibly proud of what we’ve achieved together over the past three years. Supporting such an important local charity, which provides vital care and support to children and their families, means a great deal to our team and our visitors.  We’re delighted to continue building on this partnership and finding new ways to support the amazing work they do.”

The centre remains committed to supporting its local community and charitable partners and looks forward to continuing its relationship with organisations such as Julia’s House.