- L’Oréal Paris and YouTuber Lily Hevesh break the world record for largest sonimod domino toppling at Westfield London
- Build took three days and saw 20,0000 dominos toppled inside an 80m2 glass box
Westfield London became a playground this weekend and entered the record books as L’Oréal Paris and YouTuber Lily Hevesh created the world’s largest sonimod domino toppling.
The 20,000-tile structure was created inside a giant 80m2 glass box, with Hevesh live-streaming the event for her four million subscribers. Her latest challenge turned heads of shoppers at Westfield as entered the record books with the enormous artwork.
The build began on Thursday 28 March inside a giant glass box located at the Back Atrium and took three days to be completed before the first domino was toppled on Saturday 30 March. L’Oréal Paris sponsored the build to launch their new anti-dark spot skincare range “Bright Reveal”.
Mel Lalou, Head of Westfield Rise, said: “We are excited to host an innovative brand experience at Westfield that engages our customers in a unique way. The collaboration with Hevesh and L’Oreal is a clear example of that, and created unforgettable moments for both our customers and leading brands. This is not only something we have not seen before, but has never been done before, and we are delighted that Westfield has been written into the record books.”
Lily Hevesh, Record Breaking Domino Aritst, said:“I am really excited to have partnered with such a respected brand like L’Oréal Paris. Seeing them use dotted and blank dominoes as the key imagery for their Bright Reveal launch is a brilliant concept, and I’m honoured to be able to add to the celebration with my skills as a Domino Artist. For the past 4 years, I’ve been eager to take on this challenge of the largest sonimod chain field, and I am absolutely thrilled to have finally made it happen!”
For more information about Westfield Rise, please visit:https://www.westfieldrise.com.
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