Dobbies unveils fourth new-look store in national refurbishment programme

Dobbies Garden Centre in Beaconsfield is the latest store to complete its refurbishment as part of the retailer’s national programme of investment across the store estate.

Unveiled to customers yesterday (4th September), the store offers a new selection of plants and gardening products while introducing brand new landscaping ranges. There is a new clothing offering from Klass Clothing and Regatta, as well as a giftshop featuring home, gift and spa products.

The refurbishment of the store includes a new and enhanced coffee shop with space for 82 customers indoors and 48 for the outdoor seating area. Customers can also enjoy an increased menu, now with a selection of hot food items including soup, toasties and baked potatoes.

To support the increased footfall predicted by the refurbishment, Dobbies has also created additional car parking spaces at the Beaconsfield store.

General Manager, Paul Gibson, commented: “We’re delighted with the transformation of our store. Gardening is such a popular pastime in Buckinghamshire and we’ve tailored the changes to suit our local community of garden lovers. The refurbishment is the result of fantastic teamwork from our colleagues and partners and we’d like to say a big thanks for all their hard work. We’re looking forward to welcoming customers to our new look store!”

Dobbies’ Cadnam, Brighton and Hungerford stores have already completed their refurbishments this year. With a strong commitment to offering the best possible customer experience, the focus of the refurbishment plans is around improving the overall fabric of the stores, freeing up space for larger and new ranges and generally improving the ease of shopping.

David Robinson, CEO of Dobbies, said: “Following the success of the first three refurbished stores, it’s been great to maintain momentum with the completion of Beaconsfield. The results from the first three stores have been encouraging, with an improvement to both footfall and sales, as well as positive feedback from our colleagues and customers. We’re continuing with this investment with further store refurbishments to be completed over the course of this year, and into 2026.”