Disney brings new product drops to Silverstone for the Formula 1® Pirelli British Grand Prix 2026

The worlds of Disney and Formula 1® come together in spectacular fashion at this year’s British Grand Prix, combining show-stopping entertainment and unforgettable character experiences with new product launches and activations across Silverstone and London, marking the European debut of Disney x Formula 1® “Fuel the Magic” campaign.

Anchored in Disney’s best-in-class consumer products business, the Silverstone takeover experience brings fans a first-of-its-kind moment in the UK, where limited edition retail, industry-leading live performances and iconic storytelling come together with one of sport’s most celebrated weekends.

“The British Grand Prix is widely considered the home of motor racing. It’s another great milestone in our exciting partnership and our iconic characters will contribute to its legendary history. This weekend is a continuation of our commitment to creating cultural moments and growing brand relevancy,” says Claire Terry, Senior Vice President Disney Consumer Products, EMEA.

This latest instalment builds on the existing momentum of the Disney x Formula 1® “Fuel the Magic” campaign, which has seen global excitement including Mickey Mouse conducting the Fountains of Bellagio at the Las Vegas Grand Prix, a Formula 1 car installation in Tomorrowland at Shanghai Disneyland for the Chinese Grand Prix and Minnie Mouse waving the checkered flag for the F1 ACADEMY ™ race for the Canadian Grand Prix. Fans across the UK will be invited to engage with Disney storytelling like never before, both at the track and across the capital – through a series of immersive experiences, industry-leading live performances and retail activations.

New Disney x F1 products: New launches

At the heart of Disney’s presence is a seven-piece must-have collection of Disney x F1 products debuting specifically for the British Grand Prix. Fans at the race can shop the collection at the trackside fanzone, as well as the F1 Hub on Oxford Street and fanatics.co.uk (available now). Also on sale, is the new Disney x F1 ACADEMY ™ range launched for Silverstone.

Additional product highlights include Disney x Formula 1® t-shirts, caps and a Mickey plush exclusive to Disney Store, plus a selection of collectible pins.

Magic at the track: Disney takes centre stage with live entertainment

Across the Silverstone circuit, iconic Disney characters and entertainment will bring moments of joy, surprise and spectacle to race weekend. In a first for the circuit, Disney Theatre Group will bring the energy and scale of the West End to Silverstone, with special performances from The Lion King and Hercules; whilst Mickey Mouse and Minnie Mouse will make surprise appearances throughout the weekend, creating unmissable shareable moments that connect fans with Disney’s most beloved characters in an entirely new setting.

Immersive trackside experiences

Retail activations will appear both in the trackside fanzone and the Paddock Club, featuring the new apparel and accessories, plus a Disney x Formula 1® photobooth so race-goers can take home a personalised photo souvenir.

City-wide retail takeover

Beyond the track, Disney will extend the excitement into London with a series of brand activations, including store and transport takeovers. The flagship Disney Store on Oxford Street will transform with a dedicated takeover and new products.

UNIQLO will activate across four London locations, stocking the Disney x Formula 1® collection, marking the first time the six-piece collection has been stocked within a UK store. In addition, visitors to the UNIQLO 311 Oxford Street flagship will be able to experience additional activations to capture the excitement of race festivities, beginning from the British Grand Prix race weekend.

Across the capital, high-impact placements including bespoke black cabs, an Oxford Street presence and inclusion in the F1 Hub on Oxford Street, London will ensure the Disney x F1 campaign is unmissable, driving momentum from awareness to store.